attio - Growth Marketing Manager

Remote - London [Remote], England, United Kingdom+ Equity1mo ago

Remote EMEA CRO Growth Marketing Manager CRO Records Management Product Marketing hypothesis

Requirements

• Proven CRO Experience: A track record of improving conversion across landing pages and websites through structured experimentation, with clear examples of measurable business impact. • An Experimental Mindset: Experience designing and running A/B and multivariate tests, with a rigorous approach to hypothesis development, analysis, and decision-making. • Strong Commercial and Creative Judgement: Strong instincts for messaging, conversion psychology, and user experience, paired with the ability to write effective copy and provide confident creative and layout direction. • Paid Acquisition Experience: A strong understanding of how targeting, ads, keywords, landing pages, and on-site experiences work together to drive conversion across paid acquisition funnels. • Analytical Fluency: Experience using analytics, experimentation, heatmapping, and session replay tools to diagnose performance, uncover opportunities, and make data-informed decisions. • High Ownership: A proactive operator who works effectively across design, content, product marketing, lifecycle, and performance teams, with a high bar for quality and execution.

Responsibilities

• Drive Conversion Growth: Own conversion rate optimisation across Attio’s paid acquisition journeys, landing pages, and marketing website — improving conversion at every stage of the funnel and turning more existing traffic into signups and pipeline. • Lead Experimentation: Build and run our experimentation programme, from hypothesis generation and prioritisation through to implementation, analysis, and scaling successful learnings across the business. • Own the Website Experience: Own the performance of our landing pages and highest-intent website experiences, including pricing, competitor, and solution pages. You’ll optimise copy, messaging, layout, and creative direction to improve conversion. • Improve Acquisition Performance: Partner closely with Performance Marketing to improve message-to-landing-page fit across ads, keywords, RSAs, and audience targeting — increasing conversion across paid acquisition channels. • Work Across the Funnel: Collaborate with Studio, Lifecycle, Marketing Website, Product Marketing, and Content teams to deliver high-quality experiments, campaigns, and customer journeys that drive measurable business outcomes.

Benefits

• Equity in an early-stage tech company on an incredible trajectory • 25 days holiday plus local public holidays • Apple hardware • Private medical insurance through AXA • Pension contribution through Hargreaves Lansdown • Enhanced family leave • Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta, and Split so far) • WHAT DOES THE HIRING PROCESS LOOK LIKE? • Initial conversations • 30-minute intro with a member of our Talent team • 30-minute track record interview with our Growth Marketing Lead • Core interviews • A series of working sessions exploring your approach to CRO and experimentation, a practical landing page and website teardown, and values alignment • 30-minute closing conversation with a member of our leadership team • Offer call (if it's a mutual fit)