The Motley Fool - Direct Response Copywriter (Finance)

• Develop Big Ideas for marketing campaigns, working with the investment team on strategy and the creative and product teams on implementation • Collaborate with designers and fellow copywriters to provide constructive feedback on all creative content before live testing • Test new variations on control creative to keep it performing at maximum levels, relentlessly • Research individual stocks, macro-economic and country related themes, and consumer trends • Contribute to creative needs across multiple channels including emails, display ads, text placements, landing pages, order pages, microsites, and emerging formats • Write persuasive copy that inspires members and prospects to take immediate action toward financial independence • Measure success by response rates and conversion metrics, not just the aesthetic quality of your writing • What do you need to apply? • Demonstrated persuasive writing ability (examples could include sales copy, persuasive blog posts, or compelling personal communications) • Detail orientation with strong proofing skills—your work should require zero grammar and spelling errors • Ability to multitask, prioritize accordingly, stay organized, and meet deadlines • Willingness to research thoroughly—understanding that the best marketing ideas come from digging deep into topics • Flexibility and adaptability to constantly changing methods and objectives • Willingness to copy, paste, and adapt creative from other areas of our business when appropriate