gotphoto - Head of Product Marketing & Campaigns - CA (all genders)
Requirements
• B2B SaaS Marketing: You have 7 to 10 years of experience, including product marketing and GTM launches. • SMB Environments: You know how to reach and convert small and mid-sized business customers. • People Leadership: You have led a marketing team and know how to build workflows around it. • Strategic GTM Thinking: You connect product strategy to market execution. • Hands-on Campaign Execution: You can plan a campaign and also ship it. • Stakeholder Management: You align Product, Sales and Support without friction. • Tools: HubSpot is a must; the Atlassian suite is a plus. • Language: Excellent written and spoken English. • Extreme Ownership: You take responsibility for results, not only for tasks. • Pragmatism: You choose the solution that works over the one that looks perfect. • Finisher Mindset: You bring projects across the line. • Builder Mentality: You enjoy creating structure where none exists yet.
Responsibilities
• Drive Product Marketing Maturity & GTM Execution • Product Marketing Leadership: Transform Product Marketing into a strategic engine by defining clear value props, go-to-market playbooks, and crisp customer positioning. • Go-To-Market Alignment: Audit and fix current GTM gaps to ensure reliable, high-impact product launches that unify Product, Revenue, and Support teams around a shared timeline. • Own the Campaign Calendar for our markets • Plan and run the campaigns that deliver our MQL targets in the growth market US as well as in the established markets Germany / Austria / Switzerland and UK. • Prioritize and sequence campaigns and its content across channels together with your team and agency partners. • Deliver Events That Work • Run online events with strong attendance and offline events that our customers rate highly. • Make sure every event ties back to the campaign calendar and our growth targets. • Build an Active Online & Offline Community • Turn customers, prospects, and advocates into passionate brand fans across both digital spaces and in-person touchpoints. • Design programs, rituals, and peer-to-peer engagement that continuously educate, activate, and empower our community. • Lead a Team of Four • Lead product marketing, content marketing, events, community and social media. • Set clear goals, build operational workflows and develop your people. • Manage the agency that delivers our website and graphic work, from briefing to quality review. • Work Across Teams and Markets • Collaborate closely with Product, Sales and Customer Support. • Bring a US perspective into a global marketing team that also serves DACH and the UK.
Benefits
• Work Where You’re Best: We are a remote-first organization that prioritizes impact over office hours. While our roots are international, we empower our team to design a workspace that fuels their best work—whether that’s a home office, a local café, or wherever you find your focus. You bring the talent; we provide the flexibility. • Work from (Almost) Anywhere: We believe in flexibility that respects your lifestyle. You have the option to work abroad for up to 40 days per year. Whether you are visiting family or simply seeking a change of scenery, we support a work-from-anywhere culture that helps you stay inspired. • Recharge & Unwind: We prioritize your well-being over a fixed tally of hours, which is why we offer a flexible, unlimited PTO policy and flexible sick days. Whether you need a long-awaited vacation, or time to recover from the unexpected, you have the autonomy to take the time you need to stay at your best. • Comprehensive Care: We provide comprehensive medical, dental, and vision insurance to ensure you and your family are fully covered. We complement our core healthcare with a broad range of additional benefits, offering a mix of company-sponsored coverage and voluntary options designed to protect your income and your household. • Multicultural & Inclusive Team: We thrive on diverse perspectives. Our international team fosters a culture of mutual respect and professional exchange, ensuring that fresh ideas and tolerance are at the heart of everything we build together. • Fuel Your Growth: We’re big on learning. You’ll get a dedicated education budget to explore new ideas and grow professionally. • WHAT MATTERS TO US • Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you’re interested: we're excited to discover how your distinctive experience can enhance our team! • We work as one team. Wherever you come from. However, you identify. We believe in equal opportunities.
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