Addepar - Head of Product and Solutions Marketing
Requirements
• 8+ years of product marketing leadership in rapidly growing B2B SaaS organizations, experience in financial services or marketing into financial services firms a plus • Experience building product marketing as a function and implementing best practices and process • Strong expertise in positioning, messaging, and value proposition development with the ability to translate complex product capabilities into clear, compelling client narratives that resonate; experience with value-based selling frameworks a plus • Proven track record of owning end-to-end go-to-market strategy for complex buying processes • A passion for building compelling content and thought leadership to support the sales and client management motions as well as brand recognition • Strong stakeholder management and collaboration with R&D, GTM and executive teams • Our Values • Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes. • Act Like an Owner - • Build Together - Collaborate to unlock the best solutions. Deliver lasting value. • Build Together - • Champion Our Clients - Exceed client expectations. Our clients’ success is our success. • Champion Our Clients - • Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry. • Drive Innovation - • Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset. • Embrace Learning -
Responsibilities
• Lead, manage and scale a growing, high-performing team of experienced product and segment marketers setting the strategy for the team and leading overall initiatives • Develop and articulate clear, engaging narratives that showcase platform-level and product-line positioning • Partner closely with R&D and GTM to lead compelling launches that establishes strong market momentum and drives product adoption in new and established markets and verticals • Collaborate across the marketing team to construct high-impact campaigns for prospects and clients globally that leverages product marketing content and advances product narratives, adoption and more • Empower our sales organization with the insights, positioning, and collateral needed to build pipeline and win deals including playbooks, competitive intelligence, buyer persona insights, and more in close partnership with our sales enablement team
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