Comfrt - Director of Merchandising
Requirements
• Experience: 12+ years of merchandising experience within fashion, apparel, or lifestyle brands, ideally with experience in both high-growth startups and larger brands. • Bachelor’s degree in business, Merchandising, or a related field. • Leadership: Proven experience operating at the Director level or higher, scaling businesses across multiple markets. • Ability to balance strategic category leadership with the day-to-day operational details required to bring product to market • Omni-channel Expert: Deep expertise in e-commerce with experience supporting physical retail expansion. • Analytical Powerhouse: Advanced capability in both e-commerce and retail metrics; you are comfortable making hard calls based on financial data. • Commercial Acumen: Strategic thinker who balances brand vision with disciplined commercial decision-making. • Growth Mindset: Possesses a growth-oriented mindset—constantly identifying whitespace, translating insights into opportunities, and building clear strategies to expand the category. • Collaborative: A humble, team-oriented leader who builds strong partnerships across the organization.
Responsibilities
• Global Merchandising Strategy • Develop and lead the global merchandising strategy across e-commerce, retail stores, and international markets. • Maintain strong awareness of fashion trends, cultural shifts, and evolving customer preferences • Translate product roadmaps, trend intelligence, and performance data into cohesive assortment strategies. • Define SKU architecture, segmentation, and depth across categories and channels. • Build pricing frameworks and margin structures in collaboration with Finance, Buying and Product that support sustainable growth. • Assortment & Lifecycle Ownership • Own Product Lifecycle Management: Make final, data-driven decisions on style exits and carryovers based on sales performance and financial results. • Ensure the right product mix, depth, and timing across DTC, retail, and international distribution. • Develop channel-specific assortment strategies as the company expands globally. • Partner with Product Development to pressure-test line plans through data and market insights. • Guide seasonal and long-range assortment planning aligned to financial targets. • Data & Performance Leadership • Own global analysis of sell-through, margin performance, and inventory productivity. • Lead end-of-season reviews and in-season performance insights to inform future strategy. • Translate analytics into clear, actionable insights for Product, Creative, Marketing, and Executive teams. • Partner closely with Buying and Supply Chain to ensure inventory discipline and demand alignment. • Trend & Market Intelligence • Maintain strong awareness of consumer trends, cultural shifts, and competitive dynamics. • Identify category opportunities and whitespace within the market. • Cross-Functional Collaboration • Serve as a key strategic partner to Product Development, Design, Marketing, Planning, Retail, and Supply Chain. • Align merchandising strategy with marketing campaigns, product launches, and brand storytelling. • Provide data-driven insights that help inform product roadmap and category evolution. • Present merchandising strategies and performance insights to leadership.
Benefits
• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness. • Work in a supportive, creative environment where your ideas and growth are valued. • Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
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