wpromote - Director, B2B Data Strategy & Revenue Analytics
Requirements
• Experience in B2B or demand generation measurement. • Experience creating measurement plans that align media platforms to business outcomes that stretch across a buying committee and a full sales cycle. • Strong experience in marketing analytics, data strategy, marketing operations, revenue operations, or a similar role. • Deep hands-on knowledge of Google Tag Manager and modern digital measurement. • Strong understanding of front-end tracking needs, including event design, dataLayer requirements, tag behavior, cookies, consent implications, and QA workflows. • Experience with GA4 and related web analytics tools. • Strong working knowledge of marketing automation platforms and CRM systems, including how records are created, enriched, synced, routed, and reported. • Experience with systems like Salesforce, HubSpot, Marketo, Pardot, or similar platforms. • Experience working with and managing account-based platforms like Demandbase and 6sense. • Solid understanding of campaign taxonomy, UTMs, click IDs, lead capture, offline conversion flows, and attribution logic. • Experience validating that campaign and source data survives handoffs across ad platforms, websites, forms, automation tools, CRM, and pipeline reporting. • Ability to troubleshoot across technical and operational layers, from tag configuration to field mapping to seller handoff logic. • Comfort working with engineers, analysts, marketers, and sellers without losing the thread. • Strong QA instincts and a low tolerance for fuzzy definitions or broken handoffs. • Ability to turn messy business processes into clear measurement frameworks and repeatable operating rules. • Experience with offline conversion imports, lead-to-account matching, or multi-touch attribution. • Experience working with warehouse, BI, or reverse ETL environments. • SQL skills and comfort validating data in source systems, exports, or reporting layers.
Responsibilities
• Own end-to-end measurement of marketing’s impact on pipeline and revenue. • Define and maintain the tracking strategy across web, media, marketing automation, and CRM systems. • Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy. • Partner with channel, web, marketing ops, sales ops, and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems. • Ensure leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM. • Validate that campaigns are set up correctly so source, medium, campaign, content, and other key dimensions persist through the full funnel. • Work with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and revenue outcomes. • Build QA processes that catch breaks in tracking, ingestion, syncing, routing, and attribution before they affect reporting. • Investigate discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue, and resolve them at the source. • Translate business questions into tracking requirements, naming conventions, field mappings, and measurement plans. • Partner with analytics and engineering teams on data models, source integration, identity resolution, and reporting logic. • Create clear documentation for tracking requirements, campaign setup standards, field definitions, and operational workflows. • Help leadership understand what is measurable, what is not, and where data quality risks exist.
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