zafran-security - Senior Manager, Global Corporate & Strategic Events
Requirements
• 6-10 years of experience in B2B event marketing, with deep hands-on experience running large-scale trade shows and conferences, including end-to-end ownership of booth operations, vendor management, and on-site execution. • Proven experience executing at major global cybersecurity or technology trade shows such as Black Hat, RSA, AWS re:Invent, or comparable tier-one events, with a clear understanding of what it takes to stand out on a crowded show floor across different markets. • Track record of building and managing event budgets, negotiating with trade show contractors (Freeman, GES, etc.), and delivering measurable ROI. • Experience running ancillary event programs alongside major shows, including executive dinners, CSO roundtables, VIP receptions, and hosted field events. • Strong cross-functional collaborator with experience working alongside Product Marketing, Field Marketing, and Sales to align events with broader pipeline and GTM goals. • Exceptional project management skills, with the ability to run multiple events simultaneously without losing focus on the details that make each one great. • A natural energy-bringer: you rally people around a shared vision, make the work feel exciting, and leave every event better than you found it. • Comfortable with data: you track what matters, report clearly, and use results to make smarter decisions next time. • Familiarity with marketing automation and CRM tools (HubSpot, Salesforce) and event management platforms. • Willingness and ability to travel approximately 40% to support on-site event execution across the US and internationally, including Europe and Asia. • Nimble and adaptable: you can pivot when plans change, build structure in ambiguous situations, and keep the team calm and focused when things shift at the last minute. • Cybersecurity industry experience is a strong plus; a genuine curiosity about the space is a must. • At Zafran, people matter! We provide a robust benefits program that includes flexible PTO, health insurance plans (medical, dental, vision), a monthly stipend for phone and internet, 401k, flexible spending account, and a home office stipend when joining! • We also provide access to frontier AI models, including Claude, so every employee can work smarter, move faster, and build an AI-first career from day one.
Responsibilities
• Trade Show & Conference Ownership • Own end-to-end strategy, planning, and execution for Zafran's global presence at major cybersecurity trade shows and conferences, including Black Hat, RSA, AWS re:Invent, and other high-priority events around the world. • Lead all aspects of trade show operations: booth design and build, vendor selection and management (Freeman, GES, and others), sponsorship deliverables, staffing plans, shipping and logistics, and on-site execution. • Develop and enforce a repeatable events process that drives consistency, accountability, and continuous improvement across every event we attend or sponsor. • Negotiate contracts, manage budgets, and track spend against ROI targets, ensuring every dollar is deployed strategically and measurably. • Evaluate and prioritize the events calendar annually, making clear recommendations on where Zafran should invest, pull back, or go bigger. • Ancillary Events & Strategic Programs • Design and execute high-impact ancillary events alongside major trade shows, including CSO dinners, customer roundtables, VIP receptions, happy hours, and executive briefings that extend Zafran's presence beyond the show floor. • Build and manage a portfolio of hosted events, from intimate executive sessions to larger field programs, that deepen relationships with prospects, customers, and partners. • Partner with the Field Marketing team to align ancillary programs with regional pipeline goals and account-based plays. • Coordinate all event logistics including venue sourcing, catering, AV, run-of-show, staffing, and follow-up, with meticulous attention to the details that make the experience feel premium. • Cross-Functional Collaboration • Work closely with Product Marketing to align event messaging, demos, and on-site activations with Zafran's broader narrative and product launches. • Partner with Field Marketing, BDR, and Sales leadership to build pre-event outreach strategies, confirm registrations, staff events correctly, and ensure clean post-event follow-up. • Collaborate with the design team on booth creative, event collateral, branded experiences, and swag that reflect the Zafran brand at its best. • Brief executive attendees on event objectives, talking points, and priority meetings, keeping leadership prepared and focused at every event. • Serve as the internal hub for all things events, keeping stakeholders aligned, deadlines met, and the team energized around what you are building together. • Performance, Measurement & Program Operations • Define and track event KPIs including pipeline generated, leads captured, meetings booked, and brand impressions, delivering regular reports to marketing and sales leadership. • Manage the events calendar, budget tracker, and vendor relationships as living, maintained systems that give the team real-time visibility. • Build out the internal events playbook and standard operating procedures so programs can scale without losing quality or consistency. • Oversee swag and branded merchandise strategy, including vendor management, inventory, and fulfillment logistics for events throughout the year.
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