malt - Senior Product Marketing Manager

• Pillar 1: Go-To-Market Launch Architecture • Action: Architect and drive comprehensive go-to-market strategies for multiple core product areas, decoding industry, market, and competitive intelligence to position Malt decisively. • Output: Compelling, highly differentiated value propositions, messaging frameworks, and full-scale GTM campaigns that tell a resonant story and set us apart in the market. • Metrics of Performance: GSV pipeline generated from new product launches and overall product adoption rates. • Pillar 2: Commercial Enablement & Revenue Acceleration • Action: Engineer and relentlessly optimize a robust commercial toolkit, empowering sales, account development, and marketing with the exact insights and narratives they need to win. • Output: A dynamic, scalable "bill of materials" encompassing high-converting content for demand generation, client lifecycle marketing, and sales acceleration. • Metrics of Performance: Sales cycle velocity (time-to-close) and conversion rate optimization across the entire funnel. • Pillar 3: Product Strategy & Cross-Functional Synergy • Action: Synthesize complex customer feedback and pilot data to proactively dictate general product releases, acting as the strategic bridge uniting Product Management, Sales, and Customer Success. • Output: Market-validated product pilots, beta programs, and seamless cross-organizational alignment that directly shape and de-risk the product roadmap. • Metrics of Performance: Beta-to-General-Availability successful transition rate and stakeholder alignment velocity. • Advanced marketplace economics and dynamic matching optimization. • Complex multi-stakeholder enablement, aligning Product, Marketing, and Sales under a single, unified revenue objective. • Data-driven GTM sequencing and rapid pilot-to-launch scaling methodologies. • Cross-border commercial storytelling designed specifically for diverse European enterprise segments. • ## The Self-Selection Filter ❓ • This role is perfect for you if: • Embrace ambiguity with a genuine enthusiasm for problem-solving (Joy is our secret sauce), thrive on translating immense complexity into elegant frameworks (Simplicity wins), intuitively champion cross-functional team success (It takes a community), and possess the proactive drive to architect new solutions from the ground up (Dream big act big). • This role is NOT for you if: • Prefer maintaining predictable, pre-existing playbooks over building new ones, hesitate to take decisive action without explicit step-by-step guidance, or view cross-functional feedback and friction as a roadblock rather than an opportunity for collaborative optimization. • ## 30-90-180 Day Impact Plan 🏁 • Day 30: Dive deep into Malt’s marketplace mechanics, absorb our culture, and map out the current cross-functional processes. By the end of your first month, you will have built strong foundational relationships with Product and Commercial leaders while identifying and executing immediate enablement quick-wins. • Day 90: Take full ownership of the GTM pipeline and Metrics of Performance for your designated core products. You will successfully launch your first major enablement toolkit and actively influence upcoming beta programs by injecting structured, data-backed customer insights. • Day 180: Operate entirely autonomously, recognized across the organization as the definitive subject matter expert for your portfolio. You will have visibly accelerated GSV growth and conversion rates, continuously scaling and optimizing our product marketing engine across Europe. • Malt is the perfect space to thrive personally and professionally 💫 • Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other new joiners at our office in Paris • Equity: Every Malter is entitled to stock options • Malt sabbatical: Every three years, all Malters are entitled to a one month fully paid sabbatical leave • Free books: If you’re interested in learning more about any topic relevant to Malt’s business, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow • Team building events organized every year • Ready? Get your ticket to Malt 🪐 • At Malt, we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive. • Your profile may be subject to background screening. For more information see our candidate privacy policy.