Pair Team - Director of Product Marketing

• 6+ years in product marketing, lifecycle, or growth marketing, including direct ownership of positioning, messaging, and go-to-market for a product or service. • A proven track record of turning customer or audience insight into positioning and messaging that measurably moved conversion, activation, or retention. • Strong qualitative and quantitative research skills — audience research, segmentation, and message testing — and the ability to synthesize them into a clear narrative. • Excellent writing and storytelling; you can make complex things simple and write for real people, not just buyers. • Experience partnering closely with product and design to shape a roadmap and launch new features or experiences. • Comfort with data and measurement — funnel metrics, A/B testing, and cohort and retention thinking — and fluency partnering with analytics. • Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes. • A systems mindset — you improve outcomes with better research, messaging, and repeatable workflows, not just more output. • Consumer or direct-to-patient lifecycle marketing experience (welcome, onboarding, retention). • Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-outreach best practices. • Experience marketing AI or technology products, especially to non-technical audiences. • Bilingual (English/Spanish) or experience marketing to bilingual and multicultural audiences. • Our Values • Our Values • Lead with integrity: We keep our commitments and take responsibility for our actions. We are dependable and choose authenticity over perfection. • Lead with integrity: • Embrace challenges: We leave our egos at the door and step forward into discomfort instead of back into safety. We help each other to learn and provide feedback using candor and kindness. • Embrace challenges: • Break through walls: We go the extra mile for our patients, partners and one another, and we run toward hard things. We are resilient in our push for consistent improvement and challenge the status quo. • Break through walls: • Act beyond yourself: We build each other up and respect boundaries. We seek first to understand and assume positive intent. • Act beyond yourself: • Care comes first: We hold ourselves to the highest standards for our patients. We are relentless in the pursuit of our mission, and ensure that we are taking care of ourselves in order to care for others. • Care comes first: • Because We Value You • Competitive salary: $180,000 - $200,000 • Equity compensation package • Flexible vacation policy – take the time you need to recharge • Comprehensive medical, dental, and vision coverage • 100% company-sponsored short and long-term disability and life insurance • Subsidized backup childcare and caregiver supports through Wellthy • Work entirely from the comfort of your own home • Monthly $100 work from home expense stipend • We provide the equipment needed for the role • Opportunity for rapid career progression with plenty of room for personal growth!