Power Digital - Associate Audience Analyst
Requirements
• Experience working with large datasets to analyze audience behavior, preferences, and trends, and leveraging these insights to guide planning, targeting, and creative strategies for advertising campaigns • Foundational understanding of media fundamentals: funnel/campaign structures, tracking, optimization approaches, and channels • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills • Ability to manage multiple projects simultaneously, collaborate across different teams, and function in a fast-paced environment • Team-oriented and collaborative, effective interpersonal skills, organized, detail-oriented, and punctual • Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore. (Ideal but not required) • Key Performance Indicators (KPIs) • ~25 new business audience requests completed per month • New business audience analyses + slides completed within 3 business days of request • Active communication of timelines, roadblocks + delays, pending workflow, days out of office • Satisfaction of analyst and revenue teams with analysis + slides completed (minimal revisions needed) • 100% usage of Asana for task and project management • Most Important Things (MITs) • On time completion of audience analyses for new business • Clear, proactive communication regarding deadlines and roadblocks ahead of time • Growth mindset - open to feedback and always identifying opportunities to improve deliverable output and/or grow skillset
Responsibilities
• Own New Business Audience Analyses - Manage all new business appraisal audience analysis requirements • Own New Business Audience Analyses • Ensure timely and accurate delivery to support the revenue division • Support Existing Client Needs - help the team complete audience analyses for existing clients (based on new business appraisal demand) • Support Existing Client Needs • Support Tool Integration - Help research, onboard, and optimize new tools and technologies to enhance the audience development process and improve efficiency • Support Tool Integration • Support Output Enhancement - Help refine and improve the new business audience analysis process(es) and template(s) to increase efficiencies • Support Output Enhancement • Contribute to a collaborative environment by actively participating in team projects, sharing ideas, and providing constructive feedback • Demonstrate a willingness to learn, stay informed about industry trends, and proactively develop new skills • Prioritize tasks, manage multiple assignments, and meet deadlines in a fast-paced environment • Ownership of tasks, identify challenges, and suggest solutions to improve processes or outcomes • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
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