elfbeauty - Senior Director, Global Social Commerce
Requirements
• 10+ years of experience in digital commerce, social commerce, marketplaces, retail media, or related fields. • Deep expertise in TikTok Shop, creator commerce, affiliate ecosystems, LIVE commerce, and emerging social selling platforms, strong preference in having managed a T5 or beyond category ranking shop. • Significant experience leading high-growth commerce businesses with meaningful revenue accountability. • Proven track record building and leading high-performing teams through periods of rapid growth and transformation. • Strong merchandising, commercial planning, and promotional strategy experience. • Experience managing agencies, platform partners, and global stakeholders. • Exceptional leadership, communication, and organizational influence skills. • Strong analytical and financial acumen with the ability to connect data to business outcomes. • Global experience preferred, including launching or scaling commerce businesses across international markets. • The base salary range for this role is listed above. • Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications. • Compensation components are subject to change at the company’s discretion
Responsibilities
• Own Global TikTok Shop Growth & Commercial Performance • Lead the global expansion and commercialization of TikTok Shop across North America, Europe, Latin America, and future markets. • Own revenue growth, GMV, profitability, customer acquisition, and long-term platform health. • Develop scalable growth strategies across affiliates/creator commerce, LIVE selling, paid traffic, merchandising, and promotional planning. • Build annual operating plans and investment strategies that unlock category-leading growth. • Develop profitable operational frameworks to deliver proof points and purchase of TikTok Shop as a commerce and content demand gen channel. • Lead Global Merchandising Strategy • Own end-to-end merchandising strategy across social commerce platforms. • Define how products are launched, prioritized, priced, bundled, promoted, and optimized within social commerce ecosystems. • Partner with Product Innovation, Brand, Operations, and International teams to ensure social commerce is embedded into launch planning from inception. • Build frameworks for hero products, viral products, new launches, and creator-led product discovery. • Leverage data and emerging consumer signals to influence assortment and commercial strategy. • Build and Lead a World-Class Global Team • Lead a high-performing team spanning: • Affiliate/Creator Commerce • LIVE Commerce • Shop Operations • Platform Expansion • TikTok Shop Partners (TSPs) • Social Commerce Analytics • Develop organizational capabilities, talent, operating models, and best practices that can scale globally. • Foster a culture of accountability, innovation, speed, and collaboration. • Serve as a mentor and coach, helping team members grow their careers while delivering exceptional business results. • Create the Global Operating System for Social Commerce • Establish standardized processes, reporting frameworks, governance models, and performance metrics across markets. • Lead agency and TSP strategy globally, ensuring consistent execution and best-in-class performance. • Partner with Finance, Supply Chain, and Operations teams to ensure inventory, forecasting, fulfillment, and promotional planning support growth ambitions. • Build scalable playbooks that allow social commerce programs to expand rapidly into new countries and categories. • Integrate Social Commerce Into the Broader Connected Commerce Ecosystem • Ensure social commerce is fully connected to e.l.f.'s broader commerce strategy across DTC, retailer.com, Amazon, Beauty Squad, CRM, community, and emerging commerce channels. • Partner with Brand and IMC teams to transform campaigns into commerce-driving ecosystems that connect creators, content, media, and conversion. • Champion a "connected demand generation" mindset where social commerce serves as both a sales engine and demand-generation platform. • Drive organizational adoption of social commerce as a core business growth driver rather than a standalone channel. • Shape the Future of Social Selling • Monitor emerging technologies, platforms, creator trends, and consumer behaviors to identify the next wave of growth opportunities. • Evaluate and pilot new social commerce platforms, creator monetization models, AI-powered commerce experiences, and live shopping innovations. • Represent e.l.f. externally with platform partners, agencies, industry events, and strategic relationships. • Influence platform roadmaps through strong partnerships with TikTok and future social commerce ecosystems. • Leadership Expectations • Strategic Architect; You can see around corners, identify future opportunities, and translate vision into action at an executive level. • Builder; You thrive in ambiguity, create structure where none exists, and scale businesses from emerging to enterprise. • Commercial Operator; You understand the levers that drive growth and know how to balance revenue, profitability, customer acquisition, and long-term brand value. • Connector; You bring together teams, functions, and markets to achieve outcomes that no single group could accomplish alone. • Culture Carrier; You embody e.l.f.'s values and inspire teams through humility, accountability, optimism, and action. • e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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