Boku - Growth Product Manager
Requirements
• 3-5 years of experience in growth product management or a similar role, with a focus on B2B markets • Strong knowledge of growth frameworks (AARRR, North Star Metric) • Experience with experimentation and A/B testing • Ability to prioritize using RICE/ICE methodologies • Proven skills in funnel analysis and conversion optimization • Customer-centric approach using frameworks like JTBD • Proven track record of driving measurable growth in SaaS or enterprise product environments • Strong understanding of B2B growth dynamics, including lifecycle management and sales funnel optimization • Data-driven mindset, with proficiency in analytics tools and CRM platforms • Technical fluency, including experience working with APIs and technical documentation • Strong cross-functional collaboration skills, with the ability to work closely with internal stakeholder teams to deliver growth-focused product features • Excellent communication and stakeholder management, with a proven ability to align teams around shared goals • Strategic thinking combined with hands-on execution, able to move from insight to impact quickly • Fluency in Mandarin (spoken and written) is required. • Experience working in SaaS, enterprise, or mid-market B2B environments. • Familiarity with growth frameworks such as Product-Led Growth (PLG) and Customer Success-Led Growth. • Knowledge of financial metrics like ARR, MRR, and LTV/CAC ratios.
Responsibilities
• Own and drive growth across the funnel • Own a key stage of the customer lifecycle (acquisition, activation, retention, or expansion) and its associated KPIs • Identify and prioritize the highest-impact opportunities to improve conversion, retention, and revenue • Define and track key growth metrics across the funnel (e.g., activation, retention, NRR), working with data teams to generate insights, evaluate experiments, and guide decisions • Run experiments and optimize user journeys • Design, run, and analyze experiments to improve onboarding, activation, engagement, and expansion • Ship product changes and growth features based on experiment results and customer insights • Continuously iterate on user journeys to improve time-to-value, conversion, and long-term retention • Improve acquisition, conversion, and expansion • Own and optimize the end-to-end acquisition funnel, partnering with commercial teams to improve conversion across sales-led journeys from lead to activation • Increase lead quality, conversion rates, and speed through the funnel • Identify and execute upsell, cross-sell, and product adoption opportunities to drive revenue growth • Collaborate to deliver growth impact • Own and drive growth initiatives end-to-end, partnering with Core Product, Data Product, Commercial, Product Marketing and Marketing • Use data and customer insights (e.g., interviews, surveys, behavioural data) to identify growth opportunities and inform product decisions • Help establish scalable experimentation practices and improve how we use data to drive growth decisions
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