Sol de Janeiro - Global Director, Social Media, Content & Community

• Sol de Janeiro is looking for a magnetic  Global Director of Social Media, Content & Community to turn our fans into loyalists, our rituals into culture, and our content into a movement. Responsible for global storytelling, brand voice and digital engagement, you’ll ensure Sol de Janeiro is positioned as a leader in the beauty and lifestyle space. • The ideal candidate is a creative leader with a deep understanding of social-first content, digital trends, and evolving consumer behavior. You’re always pushing creative boundaries to lead conversations, not follow them. This role requires a forward-thinking, strategic, and hands-on leader who can seamlessly bridge brand building, content creation, and performance-driven social strategy. You will oversee content creation, social media strategy, editorial planning, and community engagement, ensuring SDJ remains innovative, engaging, and deeply connected to its audience. • What You’ll Be Working On • Strategy & Leadership • Develop and implement a cohesive global social media strategy that drives engagement, growth, and cultural heat, aligning with overall brand and business objectives. • Own the social identity, ensuring a distinct, platform-native, consistent brand presence across all platforms (Instagram, TikTok, YouTube, Pinterest, and emerging spaces), ensuring our content is best-in-class, thumb-stopping, and inherently social. • Ensure the brand builds culturally heat, actively identifies opportunities for conversation and builds brand love through social-first storytelling • Champion and evolve how we showcase new and existing products, always pushing the envelope with a focus on fresh ways to engage and educate our audiences • Collaborate with cross-functional teams (Global Consumer Engagement, PR/Influence, Commercial, CX, Product, ESG) to ensure social media and content strategies are integrated into broader marketing efforts • Identify opportunities to bridge digital and on the ground efforts as content and community building moments • Own and manage the social content creation, community and platform budgets • Content Creation & Campaign Management • Oversee the development, production, and execution of compelling and innovative social-first content that resonates with diverse global audiences across various platforms (Instagram, TikTok, YouTube Shorts, Pinterest, Facebook, etc) • Own content calendars, formats, and storytelling frameworks, ensuring timely and engaging posts that drive engagement, brand awareness and conversions- aligning with broader marketing initiatives while allowing for real-time agility. • Collaborate closely with cross-functional teams to develop holistic, integrated campaigns that resonate across touchpoint • Lead creative direction for various content shoots (including on-location that highlight the brand’s Brazilian DNA), social-first storytelling, and video production in collaboration with the content team in partnership with the in-house creative team • Ensure seamless integration of visual assets across organic and paid social, brand campaigns, and UGC content. • Manage real-time, reactive content strategies, keeping the brand at the forefront of key cultural conversations. • Collaborate with cross-functional team leads to develop and execute high-impact campaign content that leverages emerging social media trends, technologies, and platforms. • Oversee community strategy, ensuring deep engagement and two-way conversations with our audience. • Collaborate with Lifecycle and Consumer Engagement to turn fans into loyalists • Work with community manager to refine brand voice, engagement tactics, and social best practices. • Develop playbooks for commentary, tone, and engagement, ensuring a unified presence across platforms. • Act as a guardian of our brand reputation—managing crisis response, sentiment tracking, and ensuring positive social perception. • Global Ownership • Global Ownership • Coordinate with regional teams to ensure global strategies are adapted effectively for local markets while maintaining brand consistency via guidelines and toolkit development. • Ensure visibility and alignment of social media efforts with local marketing campaigns, events, and product launches. • Data-Driven Insights & Performance • Establish and track KPIs for engagement, growth, and impact, leveraging analytics to continuously optimize strategy. • Implement a test-and-learn approach, A/B testing formats, copy, and creative approaches to maximize performance. • Stay ahead of platform updates, algorithms, and emerging features, ensuring we are always adopting best-in-class practices. • Leadership & Team Management • Build, mentor, and manage a high-performing social team • Foster a culture of creativity, experimentation, and excellence, ensuring the team is set up for success. • Partner closely with cross-functional leads to ensure a cohesive approach to content, social, and experiential storytelling.