chromatic - Product Marketing Manager - Developer Marketing
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Requirements
• 5+ years of product marketing experience for developers. • Deep understanding of the technical side of developer marketing and ability to speak competently to developers. • Demonstrable success in building multi-use assets that helped generate pipeline and product adoption. • Proven ability to build trust with developer communities with a point of view biased toward long-term meaningful engagement over shortcuts. • WE’D BE EXTRA EXCITED IF YOU… • Have experience in Product Marketing in frontend engineering tools or developer testing tools. • Experience in web development and ability to build pages (JavaScript/TypeScript, React or similar). • Have experience directly impacting product adoption and revenue pipeline at a startup. • Have worked effectively in a distributed, remote-first team environment. • Salary Range: $122 - 165k + equity. Learn more about our compensation philosophy here https://www.notion.so/chromatic-ui/Chromatic-s-Compensation-Philosophy-bc0b2c567f6e44ac8d2ada3003404a93. For a list of our other benefits & a peek into life at Chromatic, visit our careers page https://www.chromatic.com/company/careers. • WHO YOU’LL WORK WITH • Claire https://www.linkedin.com/in/clairereitz/ - Marketing • Dominic https://www.linkedin.com/in/domyen/ - CxO • Jeff Lewis https://www.linkedin.com/in/jeff-lewis-3577046/- CRO • Varun https://x.com/winkerVSbecks - DX Engineer • Kyle https://x.com/kylegach - DX Engineer
Responsibilities
• Write deep technical blog posts, tutorials, and guides that help engineers understand and implement Chromatic features. • Build comparison pages, and case studies that help teams evaluate Chromatic against alternatives. • Develop copy and logic for interactive assets, such as quizzes and calculators, with deep technical expertise. • Bonus: Ability to build and implement the interactive landing pages you design • Build and implement onboarding and nurturing assets, such as chat flows and email drip campaigns, to increase product adoption. • Run live webinars and workshops that bring developers into the funnel and nurture them toward adoption. • Develop technical sales enablement assets, including demos, decks, and talk tracks that embed a developer voice into the sales process. • Collect feedback from the field and distill developer pain points for GTM, Sales, and Product. • Help develop product positioning and messaging for product launches and feature launches alongside Developer Experience. • Maintain a high bar for technical accuracy and clarity to earn developer trust. • Proactively spot opportunities to equip GTM with developer narratives, rather than waiting for direction.
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