Cartwheel - Marketing Manager, Success
Requirements
• 4–6+ years of marketing experience, ideally in B2B, edtech, healthtech, or a mission-driven company serving multiple buying groups • Proven ability to manage multi-audience communications: you know how to write for a school counselor, a family, and a district administrator and understand why those messages are different • Strong project management instincts: you can run 10 things at once, know what to escalate, and consistently meet deadlines • Experience building and executing lifecycle or retention marketing programs, not just one-off campaigns • Comfort with marketing operations tooling (HubSpot experience a plus) and performance tracking • A bias toward documentation, reporting, and systems: you build things that makes it easy for other people to use • Can own projects end-to-end from writing, producing, and launching • Preferred • Experience marketing to K-12 school districts or working within a school-adjacent organization • Familiarity with CSM or customer success workflows • Experience with Asana, Salesforce, Figma, Claude
Responsibilities
• Partner retention marketing: Scale and execute our engagement playbook across all district partners • Partner retention marketing: • Enterprise district activation: Build and document a replicable launch playbook for enterprise districts • Enterprise district activation: • Proof of impact: Maintain a content library of case studies, impact stories, and press releases • Proof of impact: • Partner success operations: Coordinate and support district events, one-off success requests, and the Family Webinar Series end-to-end • Partner success operations: • Conference support: Contribute to conference logistics, campaign coordination, and localized content • Conference support: • Cross-functional partnership: Work closely with the Customer Success team to align on district needs, support CSM-led initiatives, and ensure marketing and success are moving in the same direction • Cross-functional partnership:
Benefits
• Location: • Start Date: • Our hope is that Cartwheel will be your best career decision! In addition to tackling one of the biggest challenges of our time, at a company well-positioned to do so, you’ll have: • Competitive compensation between $90,000 to $115,000 • Equity ownership stake in the company • High-quality health insurance with a $0 monthly premium option for employees • Dental, Vision, and Employer-Sponsored Life Insurance • 4 weeks of paid PTO (3 weeks any time + 1 week office closure in December) • Sick Leave + Holidays • 401K with up to 2% employer match • $500 annual educational stipend • Team-based culture with mission-driven colleagues who will go to bat for you
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