certifyos - Head of Marketing

• 1. Build and scale our growth marketing engine to drive predictable pipeline and revenue: • Own the development of Certify’s demand generation strategy across paid channels, content, SEO, ABM, events, and digital programs. • Build a predictable pipeline model with clear lead, MQL, SQL, and opportunity targets that tie directly to revenue goals. • Partner with Business Development to optimize funnel performance and improve conversion at every stage. • Own marketing analytics and executive-level reporting, including dashboards, forecasts, and quarterly business reviews. • 2. Lead Product Marketing, Brand Narrative, and Category Leadership • Own CertifyOS’s end-to-end market narrative, from product positioning to category leadership in provider data infrastructure. • Partner closely with Product to define clear positioning, messaging, and differentiation grounded in customer needs and market reality. • Lead the go-to-market strategy for new products and features, including segmentation, packaging, launch planning, and adoption measurement. • Translate product strategy into high-impact collateral, sales enablement, and competitive intelligence that improves conversion and sales velocity. • Drive market research, win-loss analysis, and customer insights to validate market fit and inform both product and go-to-market decisions. • Elevate CertifyOS’s brand through thought leadership, content, and storytelling that resonates with health plans, providers, and partners. • Execute a cohesive events strategy, including Blueprint, industry conferences, and targeted customer and prospect events, aligned to business objectives. • 3. Run a high performing data driven organization • Build and mentor a cross-functional team that manifests results through inputs • Establish operational rigor, forecasting discipline, and a culture of accountability and continuous improvement. • Build and maintain a robust marketing analytics framework including attribution, funnel conversion, ROI and regular reporting on Company OKRs • Deliver clear, actionable insights into what is driving pipeline and revenue. • Use data to optimize programs, messaging, and investment allocation. • 4. Partner across the business to drive measurable growth • Collaborate with Product, BD, Partnerships, Customer Success, and Operations to align growth strategy with company priorities. • Support partnership and reseller motions by creating co-marketing programs and joint campaigns with Certify’s strategic partners. • Ensure all marketing efforts reinforce customer value, improve adoption, and support long-term retention. • What Success Looks Like: • Certify achieves consistent quarter-over-quarter pipeline growth aligned to revenue targets, driven by predictable and scalable demand generation programs. • Marketing reliably forecasts lead and pipeline contribution, supported by clear dashboards, attribution models, and performance reporting. • Product launches are coordinated and repeatable, with strong messaging, cross-functional alignment, and measurable adoption and pipeline impact. • Certify’s brand continues to strengthen, with customers, prospects, and partners clearly understanding why our platform leads provider data infrastructure. • Sales and Business Development consistently report that marketing collateral and enablement improve conversion rates and shorten sales cycles. • The executive team receives quarterly, actionable insights on marketing performance, competitive positioning, and market trends to support strategic decisions. • Marketing, Product, and Business Development operate in tight alignment, with shared goals, shared success metrics, and clear ownership across the funnel. • Certify is recognized as a thought leader in provider data, credentialing, and healthcare data infrastructure through content, events, and partner-led storytelling. • A high-performing marketing team operates with clear OKRs, strong accountability, and credibility across the organization. • Marketing investments are data-driven, regularly reviewed with Executive and Growth leadership, and tied to measurable gains in awareness, engagement, pipeline, and revenue.