sugarcrm - SugarAI - Senior Director, Digital Marketing & Web Strategy
Requirements
• Own corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization. • Drive website enhancements focused on engagement, lead generation, and customer experience improvement. • Lead testing and experimentation initiatives including A/B testing, landing page optimization, and user journey analysis. • Partner with content, brand, and product marketing teams to ensure consistency and effectiveness across digital experiences. • Monitor and improve website performance, usability, and search visibility. • Performance Marketing & Optimization • Manage performance marketing programs and agency relationships across paid media channels. • Analyze campaign and website performance data to identify optimization opportunities and improve ROI. • Develop reporting frameworks and dashboards to measure digital engagement, conversion, and campaign effectiveness. • Drive continuous improvement through testing, experimentation, and performance analysis. • Marketing Technology & Campaign Execution • Partner with Marketing Operations and Revenue Operations teams to support campaign execution, audience segmentation, and lead flow processes. • Leverage marketing automation and digital tools to improve campaign effectiveness and customer engagement. • Support implementation and adoption of new digital marketing capabilities and AI-enabled tools. • Ensure digital campaigns are executed efficiently and aligned with measurement and reporting standards. • Team Leadership & Cross-Functional Collaboration • Lead and develop teams across web, digital marketing, and performance marketing functions. • Manage agency and vendor relationships supporting digital initiatives. • Collaborate cross-functionally with marketing, sales, operations, and product marketing teams to align digital efforts with business priorities. • Support annual planning, budgeting, and prioritization for digital marketing initiatives. • Foster a culture of accountability, collaboration, innovation, and continuous optimization.
Responsibilities
• Digital Marketing & Demand Activation • Lead digital marketing strategy and execution across paid search, paid social, display, retargeting, email, and emerging digital channels. • Partner with demand generation and campaign teams to support pipeline creation and campaign performance goals. • Optimize digital channel performance, conversion rates, and campaign effectiveness across global programs. • Develop scalable digital activation strategies aligned to regional and global marketing initiatives. • Support account-based marketing and targeted engagement initiatives through coordinated digital programs. • 15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing within B2B SaaS or technology organizations. • Proven experience leading website strategy, digital campaigns, and performance marketing programs. • Strong understanding of SEO, paid media, web analytics, conversion optimization, and digital customer journeys. • Experience working with marketing automation, CRM platforms, ABM platforms, or similar technologies. • Demonstrated success managing cross-functional initiatives and leading high-performing teams. • Strong analytical mindset with experience using data and insights to drive optimization and decision-making. • Excellent communication, collaboration, and stakeholder management skills.
Benefits
• Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks: • · Excellent healthcare package for you and your family • · Savings and Investment – 401(k) match • · Unlimited Paid Time Off • · Paid Parental Leave • · Online Legal Services (Rocket Lawyer) • · Financial Planning Services (Origin) • · Discounted Pet Insurance (Embrace Pet Insurance) • · Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public • · Health and Wellness Reimbursement Program • · Travel Discounts • · Educational Resources - Career & Personal Development Program • · Employee Referral Bonus Program • · We are a merit-based company - many opportunities to learn, excel and grow your career! • If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT