vivian-health - Marketing Associate
Requirements
• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field. • 1–3 years of experience in digital marketing, growth marketing, CRM/lifecycle marketing, or performance marketing. • Strong analytical skills with the ability to interpret data and translate insights into action. • Comfortable working with spreadsheets and marketing performance metrics such as CTR, CVR, CPA, ROAS, retention, and engagement. • Excellent organizational skills and strong attention to detail. • Ability to manage multiple projects and deadlines in a fast-paced environment. • Strong communication and collaboration skills. • Self-motivated with a willingness to learn new marketing tools and channels. • Ability to leverage AI tools (such as Claude) to improve productivity, accelerate execution, analyze data, generate ideas, and continuously optimize marketing workflows. • Experience with marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar CRM platforms. • Experience with Google Ads, Meta Ads Manager, TikTok Ads Manager, affiliate platforms, or partnership marketing. • Familiarity with Google Analytics, Looker, Tableau, or other BI/reporting tools. • Basic SQL knowledge or experience working with large datasets. • Experience running A/B tests and interpreting experiment results.
Responsibilities
• Execute lifecycle marketing campaigns across email, SMS, push and notifications • Support paid acquisition efforts across channels including Google Search (SEM), Meta, TikTok, affiliate marketing, partnerships, and other performance marketing channels. • Build, QA, schedule, and monitor campaigns to ensure flawless execution. • Monitor campaign performance and identify opportunities to improve engagement, conversion, and CPA. • Analyze campaign results and prepare regular performance reports with actionable insights. • Work closely with Product, Data, Design and Engineering teams to coordinate campaign launches; maintaining campaign calendars, documentation, and operational processes.
Benefits
• Work across both retention and acquisition marketing, a rare opportunity that allows you to build expertise across the entire growth marketing lifecycle. • Work across a wide range of growth channels and marketing technologies. • Learn from an experienced growth marketing team. • Make a measurable impact through data-driven marketing campaigns. • Grow your skills in one of the fastest-moving areas of digital marketing. and support A/B testing to continuously improve marketing performance. • The range for this position is $70,000 - $100,000 yearly salary plus equity, dependent on job-related, non-discriminatory factors such as experience, education, and skills. This range is based on a full-time schedule. • At Vivian Health, we offer a competitive compensation package, with benefits including: • Flexible Time Off • Comprehensive Health Insurance Plans, including HSA and FSA Options • 401K Retirement Savings Plan with Generous Employer Match • Generous Parental Leave • Work-from-home stipend • Access to Corporate Discount Program • Pet Insurance • Vivian Health may use artificial intelligence and automated tools to assist in evaluating applications for this role, including resume screening and candidate matching. These tools assess applications against the characteristics and qualifications relevant to the job requisition and are designed to help identify potentially qualified candidates. However, they do not make automated hiring decisions. All hiring decisions involve meaningful human review. For details about the specific tools we use, your rights as an applicant (including the right to opt out for California applicants, accommodation rights for Illinois applicants, and human review rights for Colorado applicants), and how to contact us with questions, please see our full AI in Hiring Notice on our Careers page.
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