Design Bridge and Partners - Strategy Partner (CPG)

Unknown4w ago

In Office EMEA Consumer Goods Strategy Manager Director of Strategy Team Management Reporting

Requirements

• Collaborative leadership: A strong belief in the “Trio” principle and the ability to work seamlessly with Client Services and Creative leads. • Collaborative leadership: • Data and technology awareness: A proactive approach to using data, technology and AI-led tools to make strategic and creative work more relevant, effective and competitive. • Data and technology awareness: • Reputation and thought leadership: A desire to develop agency perspectives, represent the business externally and contribute to the wider CPG, branding and design industry. • Reputation and thought leadership:

Responsibilities

• Lead the strategy function for CPG clients across packaging, brand identity, brand worlds and innovation briefs. • Translate business, consumer, cultural and category challenges into focused brand and creative strategies. • Guide the development of packaging and brand world platforms that create distinctiveness, consistency and standout across physical and digital touchpoints. • Lead strategy on major accounts, shaping creative briefs and partnering with design teams to ensure strategic intent is reflected in the work. • Work closely with Client Services and Creative leads through our “Trio” approach, aligning teams around clear objectives, milestones and deliverables. • Partner with senior client stakeholders, including marketing, brand, innovation and commercial teams, to build trusted relationships and expand the agency’s remit. • Identify new business opportunities and develop strategic services that support growth across existing, new and multi-market CPG clients. • Lead high-profile pitches and proposals, demonstrating how strategy can drive stronger brand performance, packaging effectiveness and creative impact. • Oversee the casting, utilisation and development of the London strategy team, ensuring the right expertise is matched to each brief. • Champion the use of data, consumer understanding, emerging technology and AI-led tools to strengthen strategic thinking and improve the effectiveness of packaging and brand world work. • Represent the strategy department within the Internal Management Team and contribute to the commercial health, culture and direction of the London office. • Build the agency’s external reputation through thought leadership, industry engagement and participation in relevant forums, including WPP groups. • Reporting to the Chief Strategy Officer – UK & Europe, you’ll combine strategic leadership, commercial growth and senior client partnership to help shape the future of our CPG offer.

Benefits

• We’re passionate about our people and their careers. We’ll help you develop your skills and provide you with outstanding benefits. So you’ll have a chance to make your mark on our future, as we make a mark on yours. We’re proud to be the world’s most awarded brand design agency, with 28 Cannes Lions to our name and Creative Review Annual’s Most Creative Design Agency of the Year 2024. You’ll get to take new projects to award-winning potential, as part of a connected team of brilliant, tenacious people right by your side and across the world. • We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.