upscale-ai - Upscale, Inc. - Director, Field & Channel Marketing Operations

• Develop and execute field and channel marketing strategies aligned with corporate go-to-market priorities, revenue objectives, and growth initiatives. • Partner closely with Channel Sales, Sales, Sales Enablement, and Marketing to drive growth across distributors, national partners, system integrators, resellers, and ecosystem partners. • Develop and manage strategic partner marketing plans that support demand generation, pipeline development, partner engagement, and revenue growth. • Lead integrated demand-generation campaigns across digital, email, webinars, social media, content, and events. • Develop, manage, and optimize Marketing Development Fund (MDF) programs and partner co-marketing initiatives, with clear performance objectives and ROI measurement. • Lead MultiTech's participation in strategic partner events, trade shows, conferences, webinars, and industry programs. • Develop and adapt marketing assets, sales enablement materials, campaign resources, and co-branded content to support partner selling activities. • Ensure partners have timely access to current messaging, positioning, product information, campaigns, and sales resources. • Establish and track key performance indicators, including lead generation, pipeline contribution, partner engagement, campaign ROI, MDF effectiveness, and channel-sourced revenue. • Analyze marketing performance and provide actionable insights and regular reporting to Sales and Marketing leadership. • Continuously evaluate program effectiveness and recommend improvements to increase partner productivity, marketing efficiency, pipeline, and revenue contribution. • Success Measures • Success in this role will be measured by the ability to strengthen customer and partner engagement, increase marketing-generated pipeline, improve MDF and campaign ROI, expand partner participation, and contribute measurable channel-sourced revenue.