Seed - VP, Digital Product & Ecommerce
Requirements
• You have 8+ years of digital product and ecommerce experience, with meaningful depth in DTC, conversion optimization, or subscription businesses at scale • You've defined product strategy from ambiguity — not just optimized an existing experience, but articulated what it should become and built organizational conviction around your vision • You lead cross-functional teams by setting strategic direction, not managing delivery. Engineering, Design, and Commercial partners look to you for the "what" and "why," not just the "when" • You connect experience decisions to business outcomes and can articulate those tradeoffs clearly to executive stakeholders • You're analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design — and you use data to sharpen strategic bets, not just measure outputs • You operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or move on — you don't let it drift • You're opinionated and substantive, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise • You hold a high bar for craft and brand expression — you understand that a premium digital experience is a commercial differentiator, not just a functional channel • You're a clear, structured communicator who can make complex strategy legible to senior stakeholders and cross-functional partners alike • Bonus: experience in health, wellness, or consumer brands with premium positioning; familiarity with Shopify ecosystem or subscription platforms; exposure to personalization systems or agentic commerce • What Success Looks Like • A digital experience that converts, retains, and reflects the Seed brand at its highest expression • A product strategy grounded in data that demonstrates the value of technology investment to the business • Strong, trust-based partnerships across PMM, Engineering, Design, and Commercial — with shared language and clear ownership • A team operating with increasing autonomy, with this role driving strategy, not coordination • Compensation:The annual pay range for this full-time position is $250-275k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.
Responsibilities
• Digital Product • Set the vision and standard for Seed's digital experience across web and app — conversion-optimized, brand-forward, and technically excellent • Drive the product roadmap in close partnership with Engineering and Design, with clear accountability for delivery, quality, and measurable results • Own the A/B testing and experimentation program, translating learnings into improvements in CVR, AOV, and LTV • Champion site performance, accessibility, and speed as non-negotiables • Ecommerce & Commercial Strategy • Own discount and incentive architecture, subscription mechanics, and upsell strategy • Lead on-site merchandising — how products are featured, sequenced, and sold • Partner with Product Marketing on pricing dynamics and ensure on-site execution reflects broader commercial strategy • Translate audience segmentation into personalized digital experiences • Own the digital execution for all product launches — premium, cohesive, commercially effective • Cross-Functional Leadership • Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning conversations • Drive alignment across Engineering, Design, Creative, and Performance on shared priorities • Build a high-performing, increasingly autonomous team — operating at the strategic level, not in execution
Benefits
• Health & Wellness: Choose from multiple medical, dental, and vision plans, with generous employer contributions and coverage options to meet your needs. Enjoy access to top-tier virtual care and a complimentary Aaptiv membership for fitness and mental wellness. We also provide an HSA with employer contributions, along with Fullscript discounts for supplements. • Health & Wellness • Mental Health Support: All employees and eligible dependents receive 12 free therapy sessions per year, plus coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation. • Mental Health Support • Long Term Wealth Planning: Invest in your future with our 401(k) plan through Betterment, featuring a 100% match on the first 3% and 50% on the next 2% of contributions—fully vested from day one. • Long Term Wealth Planning • Supporting Families: Our Parental Leave Policy includes 18 weeks of fully paid leave, with the flexibility to phase your return. We also offer four weeks of paid transition time at 80% capacity or four days per week. • Supporting Families • Time to Recharge: Seed offers 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days (Summer + Winter), and 15 paid company holidays each year. • Time to Recharge • Work Flexibly: Thrive in a remote-first culture that prioritizes autonomy and clarity. You’ll also receive a $750 one-time remote work setup stipend and ongoing access to a $450 quarterly wellness and workplace stipends via JOON. • Work Flexibly • And More: Access pet insurance, life and disability coverage, learning & development, and a vibrant culture rooted in science and impact. • And More
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