InStride Health - Growth Marketing Lead
Responsibilities
• Identify, pilot, and build AI-driven workflows that increase Growth team velocity, including maintaining a custom prompt library to standardize high-quality output across initiatives. • Define and track success metrics for AI and automation initiatives, including time saved, conversion lift, and customer experience improvements, and report results to the Growth team. • Train cross-functional team members on AI best practices and embed automation into daily marketing operations to build repeatable, scalable processes. • Serve as the day-to-day lead for creative agencies, providing clear direction and feedback to produce consumer and provider materials aligned with InStride’s brand and campaign goals. • Own and optimize Zoho CRM and Marketing Automation, executing campaigns across consumer and provider segments and identifying opportunities to improve performance and efficiency. • Manage timelines for multi-channel initiatives, coordinating across consumer and provider teams to keep campaigns on schedule and on brief. • Maintain the centralized marketing asset library, ensuring all creative materials are organized, current, and easily accessible to cross-functional partners. • Own third-party promotional relationships and directory listings at the state and national level, and drive the acquisition of patient and provider testimonials in written and video formats. • Lead internal marketing communications, including bi-weekly companywide announcements and cross-functional meeting coordination. • Track and report on key performance indicators (KPIs), delivering actionable insights and recommendations to the Growth team. • Plan and execute quarterly Growth team offsites and internal events to drive strategic alignment and team culture
Benefits
• Generous benefits package (401k with match, Flexible PTO, paid holidays, paid service days, 4 week paid sabbatical, 12 week paid parental leave, health benefits starting on your first day, and more) • Opportunity to join a mission-driven company that is changing the landscape of pediatric mental health treatment • Chance to make a far-reaching impact by helping children and families access desperately-needed, evidence-based care • Opportunity to work with talented and experienced team members who have devoted their lives to solving this problem • Fully virtual: work from the comfort of your home with periodic in-person retreats • Commitment to Diversity, Equity, Inclusion, & Belonging (DEIB) • We want to make our clinical services available for everyone, no matter where you come from, what you look like, or how you identify. To achieve this, we recognize we must continually make progress in building a more diverse, equitable, and inclusive team. Through these efforts, we support two primary objectives at InStride Health: • Providing high quality patient care to families. We are in a privileged position to support families during a vulnerable time in their lives. We approach all families and each other with compassion and are most effective as a diverse team where all individuals feel valued, respected, and accepted. • Building a mission-driven business that lasts. Specifically, we believe our commitment to a supportive culture improves innovation, decision-making, and efficiency. • We invite you to share any additional information about yourself or your experiences that may not be reflected in your CV. Inclusion of this information is completely voluntary. • Beware of fake job postings and offers. All official communications from InStride Health will come from email addresses ending in @instride.health. We will never ask for personal information such as Social Security numbers or bank details during the application process. If you receive a suspicious job offer or communication, please contact our recruitment team directly ([email protected]) to verify its authenticity.
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