AnyRoad - Marketing Acquisition Lead
Requirements
• 3-5 years of experience in marketing with a focus on user acquisition • Proven experience running email and SMS campaigns end-to-end • Comfortable owning both strategy and execution • Strong analytical mindset; confident working with campaign data and performance metrics • Experience testing and scaling multiple acquisition channels (social, influencer, etc.) and campaigns simultaneously • Familiarity with modern marketing stacks (CRM, automation tools, attribution, etc.). Klaviyo experience a plus. • Experience using AI tools regularly in your workflow (content, analysis, automation) • Excellent written and verbal English communication skills (native or near-native fluency) • Comfortable in client-facing environments interacting with brand partners and representing AnyRoad in strategic conversations • Willing and able to travel periodically for client meetings, team gatherings, and events • Thrives in a fast-paced startup environment with high ownership • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Responsibilities
• Own end-to-end campaign strategy and execution across email and SMS, plus social, influencer, and other channels as needed • Build, launch, and optimize campaigns that help our brand partners acquire, engage, and retain loyal customers • Manage our marketing CRM and the systems that support campaign operations • Optimize campaign performance by analyzing key metrics, running creative and audience tests, fine-tuning targeting and copy, and adjusting strategies to improve results • Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings, team offsites, and key events • Report weekly to leadership with clear insights, recommendations, and results tied to KPIs • Collaborate with executive and design teams to launch cohesive, high-quality campaigns
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