HealthJoy - Product Marketing Lead
Requirements
• 7+ years in product marketing, B2B or B2B2C — healthcare technology or benefits strongly preferred • Fluency in the benefits market: self-funded employers, benefits administration, the broker and consultant buying process • Experience with category creation or major market repositioning — not just launching features into an established narrative • Proven architect of positioning. You've owned positioning before — built frameworks, defended them, and updated them when the market moved • Measurable results. You can point to a launch that moved win rate, sales cycle, or content adoption and explain exactly why • AI- First mindset. You use AI tools to work faster and think better. You have clear opinions on how to build, calibrate, and oversee AI agents to automate. • You drive alignment without authority — you've influenced the work of peers and senior stakeholders through the strength of your thinking, not a reporting line • You drive alignment across Sales, CS, and leadership — not just participate in it • Narrative trailblazer. You've taken a product with no established narrative and made it coherent across a sales team, a launch plan, and a market that wasn't paying attention yet • Master communicator. Strong writer and communicator — clear, compelling, concise and able to appeal to different audiences • Educational background. Bachelor's or graduate degree in marketing, healthcare, business, or related field
Responsibilities
• HealthJoy is a remote-first employer. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. • At HealthJoy, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each role and individual. • In addition to cash compensation, HealthJoy offers a rich “Total Rewards” package that includes: • Medical, Dental and vision insurance packages • HSA contribution match • Stock options for eligible roles • Paid parental leave • Company sponsored Short Term and Long Term Disability coverage • Commitment to Equal Pay
Benefits
• The cash compensation above includes base salary only. Certain roles are eligible for additional cash incentives such as commission, annual bonus targets, overtime pay or other variable incentives.
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