HealthJoy - Product Marketing Lead

• 7+ years in product marketing, B2B or B2B2C — healthcare technology or benefits strongly preferred • Fluency in the benefits market: self-funded employers, benefits administration, the broker and consultant buying process • Experience with category creation or major market repositioning — not just launching features into an established narrative • Proven architect of positioning.  You've owned positioning before — built frameworks, defended them, and updated them when the market moved • Measurable results.  You can point to a launch that moved win rate, sales cycle, or content adoption and explain exactly why • AI- First mindset. You use AI tools to work faster and think better.  You have clear opinions on how to build, calibrate, and oversee AI agents to automate. • You drive alignment without authority — you've influenced the work of peers and senior stakeholders through the strength of your thinking, not a reporting line • You drive alignment across Sales, CS, and leadership — not just participate in it • Narrative trailblazer.  You've taken a product with no established narrative and made it coherent across a sales team, a launch plan, and a market that wasn't paying attention yet • Master communicator.  Strong writer and communicator — clear, compelling, concise and able to appeal to different audiences • Educational background.  Bachelor's or graduate degree in marketing, healthcare, business, or related field