Goldsky - Marketing Lead
Requirements
• You’ve worked on a brand or product reposition before. • You have direct experience marketing to fintechs, banks, or financial institutions. • You understand stablecoins, onchain finance, or developer infrastructure deeply enough to write with authority. • You’ve launched a product end to end, not just supported one. • You’ve built or owned an ABM program targeting enterprise accounts.
Responsibilities
• Own marketing execution across product marketing, content, demand generation, lifecycle, and events. You’ll wear multiple hats early and grow the surface area you own as the team expands. • Own marketing execution • Translate the product into a fintech story. Take Goldsky’s products (Mirror, Subgraphs, Turbo, Edge & Compose) and turn them into messaging frameworks, sales collateral, one-pagers, and narratives that fintech product leaders and engineers immediately understand. • Translate the product into a fintech story • Run launches end to end. Coordinate with product, engineering, and design to bring new capabilities to market with cohesive launch motions: site updates, content, social, partner co-marketing, customer quotes, and pipeline activation. • Run launches end to end • Build the content engine. Write or commission technical posts, customer stories, point-of-view pieces on stablecoin adoption, and category-shaping thought leadership. Set the editorial calendar and own quality. • Build the content engine • Run demand programs. Operate paid, organic, ABM, and partner channels to generate pipeline for the sales team. Measure what works, kill what doesn’t, double down on the rest. • Run demand programs • Own events. Plan Goldsky’s presence at fintech, stablecoin, and developer events: sponsorships, dinners, side events, and the field engine around them. • Own events • Manage agencies, freelancers, and vendors for design, content, paid media, and PR as needed. Get great work out of small budgets. • Manage agencies, freelancers, and vendors • We’re excited to talk with you if: • You have around 5 to 8 years of B2B marketing experience, ideally with time at an infrastructure, fintech, payments, or developer-tools company. You’ve shipped campaigns, owned channels, and operated as a generalist. • You’re a strong writer. You can produce a customer story, a launch blog, a sales one-pager, and a sharp piece of social copy without needing a heavy editorial layer above you. • You’re comfortable with technical products. You don’t need to be an engineer, but you can understand how stablecoins, payments rails, real-time data, and operational workflows fit together, and explain it back simply. • You operate fast and finish things. You’d rather ship a clean V1 this week than a perfect V3 next month. • You’re measurement-oriented. You set up the dashboards yourself if you have to. You’re comfortable working with sales and ops to understand what actually drove pipeline. • You’re excited to work in a small, fast team and grow with it. You’re comfortable being one of the first marketers in a company that is repositioning into a much bigger market.
Benefits
• Health Insurance - Employer-paid medical, dental, and vision plans for you and your family. • Health Insurance • Retirement - 401(k) plan through Vestwell. • Retirement • Flexible Time Off - Take time to recharge as you need it. We’re serious. • Flexible Time Off • Self Care Days - Every other Friday we have off. These days reflect our work philosophy: nine days at 110%, followed by one day to recharge. • Self Care Days • New MacBook - We set you up with the best hardware, with a refresh every two years. • New MacBook • Wellness Stipend - $100/mo for whatever helps you stay healthy. • Wellness Stipend • Connectivity Stipend - $75/mo to cover your phone or internet bill. • Connectivity Stipend • Semi-Annual Travel - We meet up twice per year for company on-sites and retreats around the globe. • Semi-Annual Travel
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