DEPT® - Account Coordinator, Paid Search
Requirements
• 1-2 years experience in an agency or startup environment. • Proficiency in Excel and Google Sheets, including sorting, filtering, VLOOKUP, concatenation, pivot tables, text to columns, and conditional formatting. • Ability to apply spreadsheet formulas effectively in real-world use cases (e.g., ad customization and data analysis) with minimal oversight. • Strong attention to detail and commitment to QA to ensure data accuracy for internal teams and clients. • Working knowledge of paid search platforms and tools, including Google Ads UI, Google Ads Editor, and other channel-specific platforms. • Experience uploading and editing campaigns, ads, keywords, targeting methods, placements, and negative keywords. • Understanding of core SEM metrics (e.g., CPC, CTR, CVR) and how they relate to performance outcomes. • Familiarity with SEM optimization levers and methodologies, including DMUS’s SEM approach. • Eagerness to learn and grow, demonstrated through participation in internal and partner-led training sessions.
Responsibilities
• Execute day-to-day paid search account management across platforms including Google Ads and Microsoft, supporting campaign launches, optimizations, and maintenance. • Pull, analyze, and interpret performance reports at multiple levels (campaign, ad group, keyword, audience, placement, device) to identify trends and insights. • Monitor daily performance and budget pacing, proactively flagging and addressing variances greater than ±15%. • Support campaign builds by contributing to strategy, structure, keyword selection, settings, and ad development. • Assist with bid management by applying appropriate bidding strategies and making data-driven bid adjustments. • Produce clear and accurate performance summaries and report write-ups explaining week-over-week changes. • Create, QA, and maintain tracking solutions including pixels, remarketing lists, and conversion tracking. • Collaborate with internal and nearshore teams, delegating execution tasks when appropriate and participating in ongoing paid search training.
Benefits
• We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. • We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. • At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. • Healthcare, Dental, and Vision coverage • 401K plan, plus matching • Paid Company Holidays • WE SUPPORT YOU BEING YOU:
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