sonarsource - Partner Program Manager
Requirements
• Experience: 5+ years in Channel/Partner Program Management within the SaaS vendor. Experience with Developer Tools space (e.g., Cloud, DevOps, Security, or Data) and advantage. • Internal Communication: While technical expertise isn't a requirement, you will need to comfortably navigate Sonar's internal ecosystem and collaborate with key stakeholders to guarantee company-wide participation in the program. • Operational Mindset: Experience building or managing a value-based loyalty/incentive system is a massive plus. • Systems Fluency: Proficiency with Salesforce and PRM tools (e.g., Impartner, Channel Mechanics Allbound, etc). • External Communication: A key resource and thought leader for the Sonar program, confidently presenting and articulating the Partner Program to essential partners, and offering necessary support. • We Value Diversity, Equity, and Inclusion:
Responsibilities
• Program Design & Evolution: Architect and maintain our tiered partner program, transitioning from traditional volume-based metrics to a value-added system (rewarding certifications, lead-gen, and technical mastery). • Partner Enablement: Collaborate with the Enablement team and Engineering/Services teams to create technical and sales onboarding paths, service creation, and certification tracks. • Incentive Management: Design and manage referral fees, co-marketing funds (MDF), and performance-based rebates that align with our strategic goals. • Tooling & Operations: Own the Partner Relationship Management (PRM) platform. Automate the "value" tracking, deal registration, and tier advancement processes to ensure a "self-service" feel for partners. • Ecosystem Marketing: Partner with Product Marketing to create "Partner-in-a-Box" kits, ensuring partners can articulate our technical value proposition to their clients. • Performance Analytics: Define and track KPIs such as Partner-Sourced Revenue, Partner-Influenced ACV, and the "technical health" of our partner base. • Gamification: Create Own and Manage sales and technical incentives to drive focused technology and GTM offerings.
Benefits
• At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties. • We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.
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