Caribou Financial - Senior Product Marketing Manager - Lifecycle & Customer Communications

Chicago, IL | Denver, CO | Phoenix, AZ | Remote, US - Hybrid$135k - $166k1w ago

Requirements

• 2. Go-To-Market (GTM) & Cross-Functional Growth (30%) • Measurable Funnel Conversion: Partner closely with Performance Marketing, Brand, Product, Sales & Operations, and Data Science to optimize the customer journey and drive measurable conversion lift • Measurable Funnel Conversion: • End-to-End Product Launches: Lead cross-functional GTM strategies for new feature releases, product tiers, and service enhancements—defining target audiences, messaging, channels, and success metrics • End-to-End Product Launches: • Enablement & Positioning: Collaborate with Marketing to equip Sales, Operations, and Customer Success teams with high-converting call scripts, pitch collateral, release briefs, and customer playbooks • Experience: 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing • Lifecycle Mastery: Proven track record of managing multi-channel communications (email, SMS, call scripts, in-app) across complex conversion funnels • Lifecycle Mastery: • AI & MarTech Proficiency: Hands-on experience with customer engagement platforms (e.g., Braze, HubSpot, Customer.io, Marketo), product analytics (e.g., Amplitude, Mixpanel), and leveraging modern AI workflows for content generation and campaign optimization • AI & MarTech Proficiency: • Data & Testing Rigor: Strong background in holdout testing, incrementality modeling, A/B testing, and converting behavioral telemetry into actionable audience segments • Data & Testing Rigor: • Cross-Functional Leadership: Demonstrated success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams • Cross-Functional Leadership: • Copywriting & Messaging: Exceptional ability to craft high-converting, compliant, and audience-tailored messaging • Copywriting & Messaging: • Experience in Fintech, lending, or highly regulated industries with strict compliance considerations • Experience integrating AI decisioning engines into active marketing automation flows • Proficiency in SQL or BI visualization tools (Tableau, Looker) • Location: • Candidates are welcome to work remotely from the states of AZ, CO, DC, IL, MD, TX, and VA with a preference for the Chicago IL, Denver CO, or Phoenix AZ areas. Caribou does provide the option to work in-office or hybrid from our Denver, CO or Chandler, AZ offices. We may consider remote candidates in CA, FL, MA, NY, OR, WA, and WI, subject to additional approval. Eligibility by state is subject to change. • How we will take care of you • Everyone at Caribou is a valued team member. Our compensation and benefits package includes: • Competitive compensation: $135k - $166k • Eligible for annual performance-based incentive • 401(k) retirement plan • Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents • Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully company-paid mental health, disability, and basic life insurance • Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance • Up to $1,000 per year for eligible professional development expenses • Employee referral program • Our Core Values • Our Core Values • We come from all walks of life and are joined together by our shared values, which guide our work and how we work together. • Give a damn. What we’re doing matters. We show up determined to deliver results, and we love it. • Give a damn. • Velocity. We’re intentional about where we’re going and we race towards it. • Velocity. • Make the assist. We have diverse strengths. We offer and ask for help so we all win. • Make the assist. • The essential functions of this position require consistent attendance, availability, and active engagement throughout your full scheduled shift.

Responsibilities

• 1. Lifecycle Strategy & Customer Communications (45%) • End-to-End Communications Journey: Set the overall strategy and maintain a clear, up-to-date communications architecture across email, SMS, in-app messaging, and call scripting across all funnel stages (pre-submission, conversion) • End-to-End Communications Journey: • Segmentation & Personalization: Build a sophisticated segmentation and targeting framework based on user behavior, lead source, intent, lifecycle stage, and telemetry signals to ensure every interaction is contextual and effective • Segmentation & Personalization: • AI-Driven Customer Engagement: Represent Lifecycle Marketing in cross-functional planning for AI customer decisioning . Leverage AI capabilities for content generation, creative personalization, and campaign optimization to increase execution speed and message relevance • AI-Driven Customer Engagement: • In-App & Multi-Channel Experience: Partner with Product and UX teams to build contextual in-app messaging, tooltips, and guided flows that drive feature adoption at the precise moment of user intent

Benefits

• Eligible for annual performance-based incentive • 401(k) retirement plan • Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents • Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully company-paid mental health, disability, and basic life insurance • Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance • Up to $1,000 per year for eligible professional development expenses • Employee referral program • Our Core Values • We come from all walks of life and are joined together by our shared values, which guide our work and how we work together. • Give a damn. What we’re doing matters. We show up determined to deliver results, and we love it. • Velocity. We’re intentional about where we’re going and we race towards it. • Make the assist. We have diverse strengths. We offer and ask for help so we all win. • The essential functions of this position require consistent attendance, availability, and active engagement throughout your full scheduled shift.