SmithRx - Director, Product Marketing

• Guide Category Creation: Positions SmithRx as a radical departure from traditional PBMs. You will shape market perception and educate the industry on a fundamentally new way to approach pharmacy benefits. • Guide Category Creation: • Own GTM Strategy: Drive the overarching Go-to-Market (GTM) strategy for SmithRx’s platform and new product features, coordinating cross-functional launches across Product, Clinical Programs, Sales, Customer Success, and Marketing to ensure successful rollouts. • Own GTM Strategy: • AI Narrative & Trust Building: Develop and execute GTM strategies for our AI-powered products and features, crafting transparent, education-driven messaging that overcomes industry skepticism and builds deep trust with employers, brokers, and members. • AI Narrative & Trust Building: • Team Leadership: Hire, lead, and develop a team of high-performing product marketers. • Team Leadership: • Positioning & Messaging: Work with our content team to establish compelling, differentiated positioning and messaging that clearly articulates SmithRx's unique value proposition against legacy PBMs for different segments of our target audience (brokers, HR leaders, members, and clinical partners). • 10+ years of experience in product marketing, with at least 4+ years in a leadership/management role building and scaling PMM teams for B2B or B2B2C technology companies. • Bachelor's degree in marketing, business development, or similar (MBA preferred). • Category Creation Experience: Proven experience at a disruptive company that fundamentally changed the face of a category. • AI Product Experience: Experience bringing AI-powered products or features to market, with a proven ability to craft narratives that build trust, demystify complex technology, and address skepticism in highly regulated industries. • AI Tool Proficiency: Experience leveraging AI tools to scale marketing operations, content generation, and team efficiency. • Proven Impact: Experience crafting audience-specific messaging and a proven track record of successfully bringing complex new products to market and driving measurable revenue impact. • Leadership & Influence: Exceptional cross-functional influence with the ability to build deep, trusting relationships with Product Management, Sales leadership, and Executive teams. • Agility: Maturity and operational agility to succeed in a fast-moving, fluid environment and lead a team through rapid growth. • Analytical Skills: Strong data analysis and reporting capabilities with the ability to track campaign performance, spend, and GTM effectiveness. • Experience in the Pharmacy Benefit Management (PBM), health insurance, or digital health space is highly preferred. • San Francisco Bay Area, Salt Lake City or Dallas based candidates preferred. • What SmithRx Offers You: • Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance • Flexible Spending Benefits • 401(k) Retirement Savings Program • Short-term and long-term disability • Discretionary Paid Time Off • Paid Company Holidays • Wellness Benefits • Commuter Benefits • Paid Parental Leave benefits • Employee Assistance Program (EAP) • Well-stocked kitchen in office locations • Professional development and training opportunities • Zone A includes the following locations: • San Francisco Bay Area - California • Metro New York City - Connecticut, New Jersey, New York and Pennsylvania