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Jobs/Marketing Manager Role/centivo - Manager, Marketing Communications & Automation
centivo

centivo - Manager, Marketing Communications & Automation

Buffalo, New York, United States$105k - $115k3w ago
RemoteMidNAHealth InsuranceInsuranceMarketing ManagerDigital MarketingTeam LeadershipProduct MarketingPatient CareIterable

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Requirements

• 3 to 5 years of experience in marketing, marketing communications, digital marketing, or a related field • Experience in healthcare, health insurance, employee benefits, or healthcare technology • Experience with marketing automation platforms such as HubSpot, Iterable, or similar tools, including hands-on execution of email campaigns, automated communication journeys, and lifecycle marketing programs. • Strong writing and editing skills with the ability to translate complex topics into clear and engaging communications • Demonstrated experience building or documenting AI-assisted workflows for content creation, campaign operations, or marketing processes • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously • Ability to collaborate cross functionally with teams including product, operations, and leadership • Centivo Values: • Resilient – This is wicked hard. There is no easy button for healthcare affordability. Luckily, the mission makes it worth it and sustains us when things are tough. Being resilient ensures we don’t give up. • Uncommon - The status quo stinks so we had to go out and build something better. We know the healthcare system. It isn't working for members, employers, and providers. So we're building it from scratch, from the ground up. Our focus is on making things better for them while also improving clinical results - which is bold and uncommon. • Positive – We care about each other. It takes energy to do hard stuff, build something better and to be resilient and unconventional while doing it. Because of that, we make sure we give kudos freely and feedback with care. When our tank gets low, a team member is there to be a source of new energy. We celebrate together. We are supportive, generous, humble, and positive.

Responsibilities

• Member and patient communications • Manage ongoing communications to Centivo health plan members and Centivo Care patients across email, in app messaging, SMS and other channels • Execute campaigns that support the full member and patient journey including onboarding, care engagement, referrals, preventive care, and ongoing education • Collaborate with internal teams including product, clinical operations, client success, and compliance to ensure communications are accurate and aligned with the member experience • Translate complex healthcare and benefits concepts into clear, engaging communications for members and patients • Communications supporting Centivo Care growth • AI enablement for marketing communications • Use AI tools such as ChatGPT, Claude and similar platforms to assist with marketing communications development, campaign planning, and workflow efficiency • Identify opportunities where AI tools can help streamline content creation, campaign testing, and marketing processes • Help introduce and document practical AI workflows that can be used by the broader marketing team • Stay current on emerging AI tools relevant to marketing communications and share insights with the team • Marketing automation and lifecycle communications • Help manage automated communication journeys across marketing platforms including triggered and lifecycle campaigns • Monitor campaign performance and help optimize communications to improve engagement and member experience • Work with marketing operations and product teams to identify opportunities for new automation across the member and patient journey

Benefits

• $105K – $115K • Offers Equity • Offers Bonus • Pay TransparencyThe ranges we place in our job postings reflect what we anticipate to be the minimum to maximum of the base salary for this role. Additionally, our overall benefits package includes a few things you may consider towards a total compensation such as bonus, health benefits (some employer paid), PTO, and equity option grants. • Pay Transparency • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Less than 2 years • Yes, it has been a primary focus of my career • Yes, I have some exposure but it is not my primary background • No, but I have experience in a related regulated or complex industry • No, I do not have experience in this area • I use AI tools regularly as part of my workflow • I have used AI tools professionally but only occasionally, not consistently • I have explored AI tools but haven't used them professionally

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