Life360 - Commercial Counsel, Advertising
Requirements
• J.D. from an accredited US law school and membership in good standing in at least one state bar. • At least 5 years of relevant legal experience at a law firm and/or in-house at an advertising, ad tech, media, or technology company, with a strong focus on negotiating digital advertising agreements. • Demonstrated experience drafting and negotiating publisher agreements, DSP and/or SSP agreements, advertising IOs, and content licensing agreements. • Experience working within privacy frameworks, including CCPA and GDPR, and experience negotiating DPAs. • Familiarity with the programmatic advertising ecosystem and IAB standard terms is a plus. • Ability to balance necessary legal protections with practical business needs, and to negotiate positively and close transactions efficiently. • Demonstrated interest in using AI-powered tools and leveraging technology to improve efficiency. • Excellent communication and collaboration skills, and ability to work effectively with cross-functional teams. • Detail-oriented and able to prioritize and manage competing demands in a fast-paced environment.
Responsibilities
• Draft, review, and negotiate supply-side agreements, including publisher agreements and related platform and partner terms. • Draft, review, and negotiate content licensing agreements that support Life360’s advertising and monetization initiatives. • Negotiate data processing agreements (DPAs) and privacy and data use terms in advertising transactions, working within frameworks such as CCPA and GDPR. • Review and negotiate some procurement and marketing agreements. • Translate legal requirements into practical advice for Ads, Sales, and Ad Ops teams, and find solutions that move deals to close while managing risk. • Build and maintain templates, playbooks, and fallback positions for advertising agreements, and help improve intake and contracting workflows. • Partner with Privacy, Product, and Engineering to make sure advertising deal terms match how our products and data practices work. • Track developments in advertising and privacy law and industry standards (including IAB terms), and apply them to contract strategy and client counseling. • Collaborate with cross-functional teams to align legal recommendations with business objectives while protecting Life360 and our members.
Benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees) • Paid parental leave • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership and Tile trackers • AI Usage: We use AI to help make our hiring process efficient. That said, every hiring decision is made by real Life360 hiring teams • AI Usage: • Life360 Values • Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference • Be a Good Person - We have a team of high integrity people you can trust. • Be Direct With Respect - We communicate directly, even when it’s hard. • Members Before Metrics - We focus on building an exceptional experience for families. • High Intensity, High Impact - We do whatever it takes to get the job done. • Our Commitment to Belonging
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