saas.group - Head of Marketing

Remote - Europe3w ago

Remote Director EMEA Head of Customer Success Marketing Manager Budget Management Product Marketing SEO DACH Coaching

Requirements

• Generalist growth marketing background: you connect the dots across channels and data, find creative angles, and make things happen without waiting for perfect conditions. • SEO expertise: deep enough to lead strategy for a product in the SEO tool space, navigate the market with authority, and credibly represent us to the SEO community and our users. • AI-native builder: you routinely use AI to work and to build — tools, automations, prototypes — with enough technical fluency (HTML, CSS, APIs, webhooks) to ship a lead magnet or landing page without waiting for engineering. • Leadership with execution discipline: you lead senior people with high standards and empathy in equal measure — and you turn strategy into goal-linked plans that ship: structured planning, clear scope, and accountability in execution that keeps momentum past kickoff. • Strong communicator & relationship builder: you win people over — opening doors, negotiating and growing ecosystem partnerships, representing Seobility credibly and authentically in public, and sparring with the team on strategy — all in excellent English (written and verbal). • Budget ownership experience: you have managed significant monthly marketing budgets and can prioritise for business impact. • Your own channel, audience, or on-camera experience to boost creator-led growth • German (we have a strong DACH presence). • Product-marketing experience with freemium models and upsell triggers.

Responsibilities

• Own the full marketing strategy for Seobility — all channels, with accountability for results and budget (yearly six-figure PPC spend, freelancers, and project investments). • Own product-led and diversified growth: build sustained acquisition sources beyond our Google-organic base, turn feature launches into measurable acquisition and activation. • Lead and develop a team of 2–3 mostly senior marketers — strategic direction, coaching, clear priorities, and planning that keeps delivery on track. • Think marketing AI-native, with tools, automations, and agentic workflows at the heart of research, production and shipping, as well as communication with our users. • Build ecosystem partnerships that expand Seobility's reach and brand authority. • Champion Seobility's presence in the SEO community, thought leadership, and creator/channel strategy ideally including video content.

Benefits

• Flexibility: We're remote first with an optional small office in Nuremberg. You can work from anywhere, as long as your working time substantially overlaps with CET. • Freedom and autonomy: We're a high-trust team, and you'll be given lots of flexibility to drive growth and tackle challenges in your own way, with plenty of help from the team when you need it. • Minimum bureaucracy: We don't like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable. • Small & friendly team: We help each other out, have fun, and look out for each other. • Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning, and expertise with each other internally. • Seobility is part of saas.group and we have a shared goal of succeeding together.