p2p.org - Head of Marketing
Requirements
• 5–7 years of experience in B2B marketing, ideally within SaaS, technology, or other high-growth industries. • Proven experience developing and executing go-to-market and demand generation strategies that drive qualified pipeline and revenue growth. • Hands-on experience across multiple marketing disciplines, including performance marketing, content, brand, product marketing, PR, and lifecycle marketing. • A strong track record of partnering with Sales, Product, and Leadership to align marketing initiatives with business objectives. • Experience owning the full marketing lifecycle, from strategy and planning to execution, measurement, and optimization. • Demonstrated ability to scale marketing programs in fast-paced, growth-oriented environments while delivering measurable business impact. • At P2P.org http://P2P.org we have a team of experts with their own unique approach and ownership culture. Together we gain experience and make dreams come true! • Full-time contractor (Indefinite-term Consultancy Agreement) • Competitive salary level in $ (we can also pay in crypto) • Paid vacation and sick leave • Well-being program • Mental Health care program • Compensation for education, including foreign language & professional growth courses • Equipment & co-working reimbursement program • Overseas conferences, community immersion • P2P.org http://P2P.org is committed to providing equal opportunities. All applicants will be considered without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, veteran status, or disability.
Responsibilities
• Own and drive a data-driven marketing function, using KPIs such as budget, lead generation, conversion rates, CAC, ROI, and pipeline performance to inform decision-making and optimize results. • Lead the company's SEO and AI visibility strategy, ensuring strong organic performance while effectively evaluating and managing the quality of work delivered by internal teams and external agencies. • Develop and execute B2B PR and positioning initiatives, crafting compelling market narratives and implementing flywheel-based growth strategies to strengthen brand awareness and thought leadership. • Take full ownership of the marketing function, including team leadership, budget planning, resource allocation, and cost optimization to maximize business impact. • Manage, mentor, and develop the marketing team, setting clear goals, tracking performance, and fostering a culture of accountability and continuous improvement. • Collaborate cross-functionally with Sales, Product, and Leadership to align marketing initiatives with overall business objectives and revenue growth.
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