Alpen Labs - Head of Ecosystem Marketing
Requirements
• Core Capabilities: • Ecosystem / Partnership-Oriented Marketing: Experience driving growth through partnerships, platforms, or ecosystem strategies • Strategic + Hands-On: Ability to define strategy and execute directly in a fast-moving environment • Strong Positioning & Narrative Skills: Can translate complex technical ideas into clear, compelling market narratives • Content-Led Growth: Experience building content engines that generate inbound (reports, thought leadership, etc.) • Industry Presence: Strong instincts around industry moments, events, and distribution channels that influence target partner segments • Cross-Functional Collaboration: Strong cross-functional operator, working with BD, leadership, and technical teams to shape strategy and drive outcomes • Experience in crypto, fintech, or developer ecosystems • Existing relationships across relevant media, conferences, or ecosystem players • Background working with infrastructure or protocol-level products
Responsibilities
• Own ecosystem marketing strategy • Own how Alpen EVM is positioned and understood by partners and the broader ecosystem • Develop a clear narrative and brand strategy aligned with partnership and distribution goals • Drive high-quality inbound for partnerships • Build and execute strategies that generate inbound interest from relevant ecosystem participants • Ensure marketing efforts are tightly aligned with BD pipeline and partnership KPIs • Build Alpen’s content and narrative engine • Lead the creation of high-impact content (e.g., reports, thought leadership, ecosystem narratives) • Expand on successful content formats to consistently generate inbound and awareness • Translate complex technical concepts into compelling, ecosystem-relevant narratives • Own Alpen’s presence in key industry moments • Identify and prioritize the most important conferences, events, and channels • Scale content formats that consistently drive inbound and ecosystem engagement • Drive strategic participation in moments that matter for ecosystem growth • Bridge BD and marketing • Partner closely with BD to understand distribution and partnership targets • Translate those goals into effective marketing strategies and campaigns • Own inbound demand and ecosystem visibility, while BD owns partner relationships and deal execution • Define and evolve the strategy • Bring a strong point of view on how Alpen should go to market within the ecosystem • Continuously refine positioning, channels, and programs based on results
Benefits
• Build and lead the creation of high-impact content such as reports and thought leadership • Strategic and hands-on operator in a fast-moving environment Perks & • Team: Work alongside world-class engineers and researchers in crypto and distributed systems To apply: Apply here: https://jobs.ashbyhq.com/alpenlabs/9c94683a-f0fd-4987-b30d-43d17722fe16 or reach out to Anne Baker for any questions. Original post: https://www.linkedin.com/posts/jessica-payne010101_bitcoin-ecosystem-marketing-share-7465738851928535042-VAVB/ New here? Subscribe and mute notifications to avoid noise. Use search by role or skills to find jobs, or look in the pinned messages (there is a short list of all vacancies). DYOR! I don t verify jobs. If you're asked to download and run files on your computer, or if you're asked for payment, that's a scam. I'm not hiring myself! I just sharing fresh real Web3 jobs daily. #NFA #DYOR All my other social media! Subscribe! Intern/Junior Web3/Crypto/Blockchain Roles DAILY Allweb3jobs on Twitter/X Allweb3jobs on LinkedIn Coinmarketcap token analysis Binance token analysis Want to promote something or just ask a question? Feel free to reach out: @crypto_vazima
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