Binance - Marketing Manager

CIS Region / Moldova, Chișinău - Hybrid2mo ago

In Office Mid WW Cryptocurrency Fintech Marketing Manager Crypto BD Russian Chi Reporting Product Marketing

Requirements

• Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred). • Proven track record in Brand Partnerships, Growth/ Affiliate Marketing or BD Communications. • Strong analytical mind, with the ability to translate insights into actions. • Comfortable taking full ownership on execution and operating with accountability. • Located in CIS; Wide marketing/Partners network within the region. • Previous experience working in a Web3/crypto marketing agency or startup is highly desirable. • Bilingual English/Russian is required to be able to coordinate with overseas partners and stakeholders. • Experience working in fast-scaling tech or fintech companies. • Hands-on experience with local PR, influencers, or grassroots communities.

Responsibilities

• Take full ownership of CIS marketing, from business strategy to marketing on-hands daily execution. • Develop and execute non-standard marketing initiatives that resonate with local culture and users. • Design and execute user growth campaigns across acquisition, activation, and retention. • Build and strengthen community and Affiliates engagement. • Execute series of web2 partnerships, collaborations. • Organize and manage offline and online events (meetups, roadshows, collaborations). • Manage local marketing budgets, ensuring efficient allocation and ROI. • Deliver timely and clear reporting and accountability on campaign performance. • Collaborate cross-functionally with global and product marketing teams to localize campaigns.

Benefits

• Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)