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Jobs(31,341)/CRO Role(236)/Binance (187) - Product and Funnel Optimisation Manager
Binance

Binance - Product and Funnel Optimisation Manager

Remote - CIS Region / Global2mo ago
RemoteMidWWCryptocurrencyFintechCROProduct ManagerMarketing ManagerRussianProduct MarketingCROCross-functional CollaborationReporting

Requirements

• Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels. • 2 4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role. • Experience working with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology. • Experience working with CMS, localisation platforms, or internal product configuration tools. • Excellent communication and cross-functional collaboration skills.

Responsibilities

• Own the local product • across Binance products. • Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels. • Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools. • Manage product localisation, translations, and language quality across all product touchpoints. • Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights. • Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance. • Analyse product data and user behaviour to identify optimisation opportunities. • Design and evaluate A/B tests together with Product teams. • Collect feedback from local users and stakeholders and represent market needs to Global Product teams. • Support local rollout of new product features and ensure high-quality execution. • Monitor product KPIs and continuously improve user • through data-driven recommendations. • in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role. • working with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology. • Strong analytical • and ability to interpret user behaviour and product performance data. • building dashboards, tracking frameworks, and performance reporting. • working with CMS, localisation platforms, or internal product configuration tools. • Comfortable managing product copy, translations, language quality, and market-specific product configurations. • Understanding of user journeys, UX principles, and funnel optimisation. • Strong ownership mindset and attention to detail. • Excellent communication and cross-functional collaboration • Native Russian and strong English communication

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