Elicit - Founding Enterprise Marketing Manager
Requirements
• 5–7 years of B2B marketing experience with a strong focus on demand generation, ideally at a software/SaaS or technology company, with a track record of driving measurable pipeline and revenue impact • Strong quantitative background with demonstrated ability to analyze campaign data, build reports, and extract actionable insights from marketing metrics • Proven experience explaining strategic decisions through data storytelling—you can clearly articulate the "why" behind your recommendations with supporting metrics and analysis • Comfort working with marketing analytics tools, CRM systems, and spreadsheet analysis to track performance and optimize programs • Demonstrated ability to build programs and processes from scratch in a startup or high-growth environment • Experience working closely with enterprise sales teams, understanding sales cycles and how marketing programs impact pipeline velocity • Strong project management and organizational skills with ability to manage multiple campaigns simultaneously • Data-driven approach to budget allocation, channel mix optimization, and program prioritization • Entrepreneurial mindset with comfort in ambiguity and ability to operate with minimal oversight • Excellent communication skills with ability to present findings and recommendations to stakeholders at all levels • Bachelor's degree required, preferably in marketing, business, economics, or a quantitative field • Strong candidates may also have • Experience in life sciences, healthcare, pharmaceutical, or biotech industries • Background in AI/ML or technical product companies • Advanced skills in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker) and marketing automation tools • Familiarity with account-based marketing (ABM) strategies, tools, and measurement • Experience building attribution models or multi-touch attribution analysis • Track record of A/B testing and conversion rate optimization • Experience with executive programs or events targeting VP+ and C-level personas • Track record of building or scaling marketing functions at early-stage companies • Understanding of research-focused or science-focused audiences
Responsibilities
• Build Elicit's enterprise marketing function from the ground up, establishing data-driven strategies, processes, and measurement frameworks • Develop and execute multi-channel demand generation programs targeting enterprise accounts, including paid campaigns, email nurture sequences, content syndication, and ABM initiatives • Partner with sales teams to understand segment priorities, account needs, and revenue targets, translating them into actionable marketing plans supported by quantitative analysis • Design, launch, and optimize integrated campaigns across digital and field channels including webinars, executive events, industry conferences, and targeted account activities • Establish comprehensive reporting and analytics to track program performance across the funnel—from awareness through pipeline to revenue—and demonstrate clear ROI • Conduct regular performance analysis to identify trends, optimize conversion rates, and allocate budget to highest-performing channels and tactics • Build and refine lead scoring models, attribution frameworks, and campaign measurement processes • Create data-backed recommendations for marketing investment decisions and present findings to leadership with clear supporting metrics • Design and execute follow-up campaigns, nurture programs, and sales enablement activities informed by conversion data and sales feedback • Build relationships across the organization to ensure alignment and drive cross-functional collaboration • Identify and capitalize on new opportunities to drive qualified pipeline from life sciences companies and academic research institutions
Benefits
• For all roles at Elicit, we use a data-backed compensation framework to keep salaries market-competitive, equitable, and simple to understand. For this role, we target starting ranges of: $133K to $180K + equity • In addition to working on an ambitious mission alongside a world-class, collaborative team, you’ll receive: • Fully covered health, dental, vision, and life insurance for you + generous family coverage • Flexible vacation (recommended minimum of 20 days) • 401(k) with 6% employer match • $2,000 device budget + ongoing equipment refresh • Personal and professional development budget • Flexible work environment across North America and Europe, with quarterly in-person retreats and coworking events
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