Paloma Health - Head of Marketing

• Today, most families come to us through NHS referrals. Your job is to build Paloma into the leading brand in children's autism and ADHD care. We want to be the name parents trust and choose for themselves, at every stage of their child's journey. • You will have the budget and the freedom to test, learn and invest in what works. You will lead on: • Growth in all channels. Paid social and search (Meta, Google, today, YouTube and TikTok in the future), SEO, organic social, creators, partnerships, PR and local media. Success means reaching more new families while keeping the cost of winning each one on target. • Growth in all channels. • Brand and content. You will bring to life what Paloma means wherever families meet us, from the website and emails to every marketing channel. That includes video and short-form video that stands out, speaks to parents and drives growth. • Brand and content. • The customer journey. Make every step, from a parent's first search to getting an NHS referral or paying for a private assessment, clear and reassuring. You will own the website, sign-up, and parent contacts (whether by email or text) and the marketing tech stack that ties them together. • The customer journey. • Voice of the customer. Partner with Product to research with families, schools and GPs, and turn what you learn into action. Use it to shape how we show up and what we say, and to improve both our marketing and our services. • Voice of the customer. • Team. Today you have a strong in-house team of two and will define and grow the team to meet our goals • Team. • Tools. You ensure our marketing tech stack meets our needs. • A track record of growing a consumer business at pace, with the numbers to show it. • Hands-on performance marketing. You have built and run campaigns yourself in the last six months. • A strong creative instinct, especially for short-form video and storytelling. • Comfort with data, testing and a modern marketing stack. • Experience leading and developing a team. • Desirable, but not essential criteria are: • Experience in health, wellbeing, or another field where trust drives decisions • Growing a service/product region by region • Growing a service through building communities, e.g. with parents or schools.