NMI - Senior Product Marketing Manager - Gateway, Devices & Vertical Solutions
Requirements
• 5-8+ years of B2B product marketing experience in payments, fintech, devices/hardware-enabled commerce, or vertical SaaS. • Direct experience marketing payment gateways, devices, or unattended/vertical solutions (e.g., unattended retail, kiosks, vending, parking, medical, or similar verticals). • Strong ability to translate technical or device capabilities into solution-forward, outcome-based messaging for non-technical operators and buyers. • Proven success leading cross-functional product and device launches. • Ability to move a product's narrative from feature and spec-led to solution and outcome-led, and to bring sales and channel teams along with that shift. • Experience supporting both direct sales and channel/reseller (ISO) go-to-market motions. • Comfortable and effective presenting live to sales teams, prospects, and internal/external stakeholders, including at trade shows, conferences, and analyst briefings. • Uses AI tools as an integrated part of daily PMM work (research, content, competitive analysis, enablement production), not as an occasional add-on. • Strong storytelling, messaging, speaking and content development skills. • Bachelor's degree in Marketing or other related field, MBA a plus. • Strategist - You combine classic strategic marketing skills with experience in multi-channel marketing/distribution, have perspective, and can see and discuss multiple aspects and impacts of issues and project them into the future. • Strategist • Strong external and internal leader - You collaborate well cross-functionally with key internal partners, work effectively with external partners to identify potential joint marketing opportunities, and have a willingness to learn and coach. • Strong external and internal leader • Business Savvy - You possess a technical understanding of devices, gateways, and the payments space, have a high degree of business acumen, and provide consistent, accurate information. • Business Savvy • Master Communicator - You have the ability to distill complex and difficult information into easy to understand communications. In other words, you can easily "de-geek the speak" with your exceptional creative and communication skills. • Master Communicator • Influencer - You have demonstrated superior relationship-building and influence management skills in interactions with senior leaders, peers, internal and external partners. • Influencer • Flexible - You not only cope with change, you thrive on it and can shift gears comfortably. • Flexible • Driven - You are results-oriented with a positive outlook and a clear focus on quality and business performance. • Driven • Solution Oriented - You have the ability to identify and creatively solve complex problems. • Solution Oriented • Personable - You are positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. • Personable • Courageous and Ethical - You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right way. • Courageous and Ethical • Experience marketing into unattended retail, parking, medical/healthcare, or other device-driven verticals. • Experience with payment gateways, terminals, or IoT/connected device commerce. • Experience managing complex projects with multiple stakeholders. • Experience shifting a product's go-to-market from a technical, spec-driven story to a solution and outcome-driven story. • Experience working with ISOs, resellers, or channel partners on vertical-specific enablement. • As well as being a part of something exciting everyday, you will also receive the following benefits: • Annual bonus scheme dependent on individual and company performance • Annual salary of £75,000 - £100,000 • 25 days holiday each year (+ bank holidays + 1 day after each year of service with up to a max. of 30 days) • Workplace pension scheme • Private medical insurance (upon 30 days of employment) • 7 hours per day, 35 hours per week • A remote first culture • Great work-life balance with our Flexi-time policy • Family Friendly policies (Enhanced Maternity and Paternity Pay and Shared Parental Leave). • A chance to develop with an allocated company training budget • Bike2Work Scheme • Lifeworks, an Employee Assistance Programme which offers wellbeing, family and financial support services, such as assessments, resources and even 1:1 counselling sessions. It also offers interesting perks such as discounts on gyms, restaurants, high street retailers and cinema tickets • A strong commitment to employee wellbeing including mental health first aiders • Employee referral scheme with generous financial reward • Bonusly colleague reward scheme • We’re looking for creative and passionate people who share our vision of making payments easy. If that sounds like you and you meet the requirements above, then please click on 'Apply for this job'! • We are an Equal Opportunities employer and will provide reasonable support throughout the recruitment process to applicants who have a disability. Please let us know in advance so that any support, aids or adaptations can be put in place to assist you. • Please be aware that all offers of employment are made subject to receipt of satisfactory background and financial checks. • $75,000—$100,000 USD
Responsibilities
• Own Gateway, Device & Vertical Go-to-Market Strategy • Lead positioning and messaging for NMI's Gateway product line across device and vertical segments, including medical, unattended retail, parking, and other emerging verticals. • Define clear, solution-forward value propositions for each vertical's buyers and operators, grounded in the business outcomes NMI's applications enable and revenue generation rather than device or technical specifications alone. • Develop differentiated narratives that articulate why NMI is the payments partner of choice for each vertical, moving away from feature-and-spec language in favor of stories about partner and operator success. • Partner with Product Management to influence roadmap decisions using vertical market insight and competitive intelligence. Be the customer and go-to-market expert who drives adoption of our Gateway and device solutions. • Drive Product Launches & Market Adoption • Lead end-to-end go-to-market execution for new Gateway features, devices, and vertical-specific enhancements. • Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution. • Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs that speak to each vertical's priorities and pain points. • Support adoption and revenue generation by aligning messaging with onboarding, documentation, and the operator experience within each vertical. • Deeply Understand Vertical & Device Ecosystems • Serve as the in-house expert on buyer and operator personas within medical, unattended, parking, transportation and other priority verticals. • Conduct market research to understand trends in device commerce, unattended retail, vertical-specific regulation, and payment application monetization. • Monitor competitors and evolving vertical market dynamics to refine NMI's differentiation strategy. • Translate ecosystem shifts into actionable, solution-focused messaging and strategic recommendations. • Build Sales & Channel Enablement • Develop high-impact sales enablement tools, including pitch decks, battlecards, case studies, messaging frameworks, ROI narratives, and vertical-specific solution narratives and use cases. • Help sales articulate the business value of NMI's Gateway and device solutions in terms each vertical's buyers care about, not just technical capability. • Support lifecycle messaging that drives adoption, expansion, and retention among partners across verticals. • Partner with channel marketing to equip ISOs, software integrators, and reseller partners with compelling, vertical-focused messaging they can use with confidence. • Be an Evangelist for NMI's Solutions • Present NMI's Gateway, device, and vertical solutions to sales teams, internal and external stakeholders, partners and prospects, turning positioning into a compelling live narrative that lands in the room. • Represent NMI at trade shows, industry events, and conferences, and pursue external speaking opportunities that build NMI's credibility and visibility in the verticals it serves. • Build relationships with industry analysts and serve as a credible, technical voice for NMI's Gateway and device story. • Bring working technical fluency across gateways, devices, APIs, and certification processes, deep enough to hold your own with engineers, integrators, and technical buyers. • Influence Product & Business Strategy • Use competitive insight and vertical customer research to influence product packaging, pricing, and positioning decisions. • Build business cases to support new vertical market opportunities. • Drive alignment across product, engineering, and commercial teams around priority verticals and growth strategy. • Success looks like: clear, differentiated positioning across each vertical NMI serves; strong adoption of new Gateway and device launches; increased pipeline contribution and revenue impact from vertical solutions; sales teams confidently articulating NMI's value in each vertical's terms; and product decisions informed by real vertical customer and market insight. • Drive Thought Leadership & Solution Storytelling • Synthesize vertical customer and market insights into repeatable narratives and frameworks for internal and external use. • Partner with content and comms to produce thought leadership (whitepapers, POVs, benchmark reports, keynotes, webinars) centered on how NMI's solutions help each vertical succeed. • Contribute to company and industry initiatives (webinars, events, analysts, partners) relevant to priority verticals.
Benefits
• 25 days holiday each year (+ bank holidays + 1 day after each year of service with up to a max. of 30 days) • Workplace pension scheme • Private medical insurance (upon 30 days of employment) • 7 hours per day, 35 hours per week • A remote first culture • Great work-life balance with our Flexi-time policy • Family Friendly policies (Enhanced Maternity and Paternity Pay and Shared Parental Leave). • A chance to develop with an allocated company training budget • Bike2Work Scheme • Lifeworks, an Employee Assistance Programme which offers wellbeing, family and financial support services, such as assessments, resources and even 1:1 counselling sessions. It also offers interesting perks such as discounts on gyms, restaurants, high street retailers and cinema tickets • A strong commitment to employee wellbeing including mental health first aiders • Employee referral scheme with generous financial reward • Bonusly colleague reward scheme • We’re looking for creative and passionate people who share our vision of making payments easy. If that sounds like you and you meet the requirements above, then please click on 'Apply for this job'! • We are an Equal Opportunities employer and will provide reasonable support throughout the recruitment process to applicants who have a disability. Please let us know in advance so that any support, aids or adaptations can be put in place to assist you. • Please be aware that all offers of employment are made subject to receipt of satisfactory background and financial checks.
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