Agoda - Associate Director, PPC Marketing (Bangkok-based, relocation provided)
Responsibilities
• Strategy Development: Develop and refine PPC strategy in line with overall business goals and market trends. • Performance Management: Monitor channel performance and efficiency (ROI, spend, and other key KPIs). • Stakeholder Communication: Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams. • Process Improvement: Identify and implement process improvements to increase team efficiency and campaign effectiveness. • Vendor/Partner Management: Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed. • Talent Development: Mentor, train, and develop team members to build skills and support career growth. • Innovation & Experimentation: Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies. • Insights: Analyze and explore data to seed projects, understand test performance, and execute on key team goals that require complex implementation or analysis. • What you need to be good at to succeed in this role: • Strong analytical skills and a passion for working with data to drive business decisions. • Advance proficiency in SQL • Experience in the online travel or e-commerce industry is a plus. • Proven ability to collaborate effectively across teams and cultures. • People management experience, including hiring, coaching, and developing team members. • Experience managing budgets and delivering results against financial targets. • A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude. • Exposure to product development, technology, or working with IT teams is an advantage. • #London #Paris #Berlin #Warsaw #Dublin #Zurich #Lisbon #StLouis #Cracow #Prague #Budapest #Manchester #Rome #Brussels #Frankfurt #Copenhagen #Wroclaw #Munich #Milan #Barcelona #Johannesburg #Bengaluru #Delhi #Hyderabad #PunePimpriChinchwad #Mumbai #Chennai #Singapore #Noida #Randstad #Jakarta #Kolkata #Manila #KualaLumpur #Shanghai #TelAviv #HongKong #Bangkok #Ahmedabad #Coimbatore #SouthKorea #Vietnam #NewYorkCity #SanFranciscoBay #DallasFortWorth #WashingtonDCBaltimore #Chicago #LosAngeles #Atlanta #Boston #Seattle #Austin #Charlotte #Philadelphia #Houston #Denver #Phoenix #MinneapolisStPaul #Nashville #Pittsburgh #KansasCity #Detroit #Vancouver #Montreal #SanDiego #TampaBay #Portland #Orlando #Columbus #SaltLakeCity #Cleveland #Cincinnati #Indianapolis #Toronto #SaoPaulo #Chile #BuenosAires #RioDeJaneiro #Peru #Colombia #SaudiArabia #UAE #Nigeria #CostaRica #Calgary #BeloHorizonte #Campinas • #PricingStrategy #revenue #P&L #MSE #MetaSearchEngine #dataanalysis #SQL #dataanalytics #analytics #datamining #datascience #tableau #analyticalskills #datavisualization #databases #businessanalysis #businessintelligence #machinelearning #statistics #microsoft #powerbi #PerformanceMarketing • Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.
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