Pear-VC - Head / Director of Marketing

• WHAT SUCCESS LOOKS LIKE • Trade shows. Show season starts in February, so this is your first priority. Endless should get noticed at every show we attend. • Brand recognition. Consumer brands recognize Endless online and when there’s conversation about scaling omnichannel brands into new doors, EDI, ERPs, just-in-time-inventory, Endless is always at the heart of it. • Better strategy and organization for our fast-moving team. Moving fast means even folks with the best intentions can get overwhelmed or disorganized— drive strategy and keep our ducks in a row so that we can be a focused, productive team even when there are shiny new objects to get excited about. • WHAT YOU'LL OWN • Marketing strategy. Channel mix and campaign plan across LinkedIn, email, paid and events. • Managing a team. Work closely with our Marketing Manager, plus freelance video and copywriting support. • Managing our fractional paid media resource and owning the paid budget. • Events and trade shows. You pick the shows and build the budget. The whole team works events, and you're accountable for how they go and the integrated online/offline strategy. • Commerce is Chaos. Collaborate with the executive producer and editor of Commerce is Chaos, Sam Rose's media property, on when and how Endless is featured. • Attribution and reporting. You own how we measure marketing, so we know what each channel produces and what it costs us to acquire a customer. • Messaging. You turn what converts into positioning. • YOU'RE A GREAT FIT IF • You've led marketing for a team before and set its strategy • You've managed people • You know the consumer brand industry and have a strong point of view on how to stand out in it as a B2B SaaS business in the operations space • You enjoy both strategy and execution • You like moving fast with a small team • Title: Head of Marketing or Director of Marketing (to decide) • Reports to: Sam Rose, CEO • Full-time, remote • Full benefits package including healthcare and 401k