neko-health - Director, CRM

• Extensive experience in CRM, lifecycle, or retention marketing, including hiring and leading a team, starting from a small base • Track record of setting CRM strategy and owning business outcomes (bookings, retention, LTV, revenue), not just channel or campaign metrics • Experience leading a CRM function through transformation or scale-up, including organization design, operating model and infrastructure • Proven experience running structured experimentation at scale and changing direction based on results • Confidence using AI tools to operate faster and at greater scale while holding the line on accuracy and quality • Experience leading CRM across multiple markets, including US requirements (CAN-SPAM, TCPA) and international privacy regulation • Experience owning a budget and managing vendors and agencies • Strong executive communication: able to present CRM's contribution to growth to senior leadership and influence decisions at that level • Ability to align and influence cross-functional partners across the business