Braze - Industry Marketing, Financial Services Lead
Requirements
• Financial Services native. Ideally with a consumer-facing marketing background in banking, insurance, wealth management, or FinTech. • Financial Services native. • You know how Financial Services brands run. You are well versed in customer acquisition and onboarding, product cross-sell, deepening wallet penetration, lifetime value, digital-first experiences, and the KPIs leaders are measured on. • You know how Financial Services brands run. • Executive storyteller. You can turn complicated technology, including AI, into plain language a CMO or CFO cares about. You are an outstanding writer and presenter, and you easily adapt your messaging to your audience. • Executive storyteller. • Builds to scale. You’d rather create a play 50 sellers use than a deck one seller uses. • Builds to scale. • Brings people along. You build trust across Sales, CS, PMM, Partnerships, Events and Content, and you push back when something’s off. • Brings people along. • Uses AI at work. You use AI tools to research, write and build faster, and you can explain AI concepts like agentic, generative and predictive to customers. • Uses AI at work. • BA/BS degree required; MBA or relevant advanced degree a plus. • 7+ years in B2B marketing, product marketing, financial services marketing, consulting or a strategy role, with significant time focused on Financial Services. • A track record of building industry or go-to-market strategies that drove pipeline and revenue. • Strong executive presence; experience speaking at industry events is a plus. • Experience working with cross-functional teams and managing relationships with key stakeholders. • Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity • Experience with customer engagement, martech or data platforms (CEPs, CDPs, commerce platforms, data clouds) is a plus. • For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $112,000 and $157,000/year, with an expected On Target Earnings (OTE) between $131,000 and $187,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.
Responsibilities
• Architect the Industry Marketing strategy: • Lead the development and execution of a comprehensive marketing strategy tailored to the Financial Services industry. • Collaborate with revenue and product teams to align Braze’s products and value proposition with industry-specific marketing objectives and business outcomes. • Develop a go-to-market strategy targeting key Financial Services audiences, leveraging industry insights to drive platform adoption. • Build a roadmap of 1:many and 1:few assets (sub-industry POVs, GTM plays, pitch narratives, demo stories) for the most important segments of Financial Services • Own and deliver the financial services narrative and point of view • Develop and evolve Braze’s financial services narrative, including our sub-industry narratives. • Pair product launches with financial services insights and use cases. Show how our new products solve real financial services problems like driving deposits, streamlining onboarding and building long-term customer trust. • Write sharp, data-backed thought leadership, building with media and research partners. Develop proprietary financial benchmarks and best practices. • Offer technical perspectives, considerations and trends as a part of the Financial Services narratives. • Be the field’s financial services expert • Represent Braze on stage at Financial Services specific events and in Financial Services publications. • Bring field and customer insight back to Product, PMM, Sales and leadership to shape priorities. • Collaborate on key enablement and education deliverables that help educate the broader organization on the Financial Services industry. • Support a small set of strategic pursuits and executive business reviews. Use what you learn there to improve how we go to market. • Turn customers and partners into proof • Partner with Customer Success, Sales and Customer Marketing to find, develop and publish financial services customer evidence (case studies, quotes, speakers, references). • Work with Partnerships to build joint Financial Services stories with technology partners and services partners. Help bring partners into our Financial Services roadmap. • Train Revenue teams and facilitate the ongoing exchange of knowledge and best practices.
Benefits
• Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment. • From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: • Competitive compensation that may include equity • Retirement and Employee Stock Purchase Plans • Flexible paid time off • Comprehensive benefit plans covering medical, dental, vision, life, and disability • Family services that include fertility benefits and equal paid parental leave • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend • A curated in-office employee experience, designed to foster community, team connections, and innovation • Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching • Employee Resource Groups that provide supportive communities within Braze • Collaborative, transparent, and fun culture recognized as a Great Place to Work® • Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. • The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. • Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. • The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.
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