Ōura - Senior Director of Retail, APAC
Requirements
• 12+ years of progressive experience in retail sales, commercial, and account management roles within the consumer electronics or consumer products industry, with 7+ years in a senior leadership capacity. • Proven track record of building and scaling commercial operations in APAC markets—ideally with direct experience across at least three of: ANZ, Japan, South Korea, Hong Kong, Singapore. Experience in China is highly valued. • Deep familiarity with multiple distribution channels: direct retail, e-commerce, distributor/wholesale, specialty, and operator/carrier models. • Demonstrated ability to build teams from scratch, hire across cultures, and lead through ambiguity in fast-scaling environments. • Strong P&L ownership experience with a proven ability to drive revenue growth and operational efficiency at a regional level. • Expertise in owning and managing large-scale marketing budgets, partner marketing negotiations, and optimizing spend for measurable impact. • Experience leading large-scale fixture/display programs and visual merchandising for top-tier retailers, including 3PL programs, training, and maintenance. • Excellent negotiation, relationship-building, and communication skills across diverse cultural contexts. • Strong strategic thinking, analytical acumen, and project management capabilities. • What Sets You Apart • What Sets You Apart • You've navigated the complexity of APAC retail — distributor markets and direct, regulatory nuance and cultural specificity — and you've come out ahead. • You bring genuine passion for health, performance, and the intersection of technology and human potential. • You think like a GM: brand, commercial, people, and operations are all in your frame simultaneously. • People follow you because you set a clear direction, hold yourself accountable, and invest in their growth. • Exceptional commercial acumen: you read a P&L fluently, identify levers quickly, and make resource allocation decisions with confidence. • A builder's instinct — energized by ambiguity, comfortable creating structure, and able to move between strategy and execution without losing momentum. • Outstanding communicator and influencer: you command the room with retail partners and earn trust internally at the most senior levels. • High cross-cultural intelligence; able to adapt leadership style, communication, and strategy to the specific context of each APAC market. • Fluency in English required; proficiency in one or more additional APAC languages (Mandarin, Japanese, Korean) a strong advantage. • At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.What we offer: Competitive salary, equity and benefits packages. • Singapore Compensation: SGD $239,000 - $282,000 per year. • Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics. • We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. • Disclaimer: Beware of fake job offers!We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note: • Our jobs are listed only on the ŌURA Careers page and trusted job boards. • We will never ask for personal information like ID or payment for equipment upfront. • Official offers are sent through Docusign after a verbal offer, not via text or email. • Stay cautious and protect your personal details. • To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.
Responsibilities
• STRATEGY & COMMERCIAL LEADERSHIP • Define and own the APAC retail vision, strategy, and annual operating plan — aligning closely with global sales, marketing, and product leadership. • Identify, evaluate, and prioritize market entry opportunities across APAC, including direct retail, wholesale, travel retail, and emerging digital-to-physical formats. • Build the commercial architecture for the region: pricing strategy, channel segmentation, promotional frameworks, and trade investment principles. • Lead annual and quarterly business planning cycles, owning regional P&L and delivering against revenue, margin, and market share targets. • Translate global brand positioning into locally resonant retail executions that reflect the nuance of each market across the region. • SALES PERFORMANCE • SALES PERFORMANCE • Drive revenue growth and profitability across all APAC channels • Set and achieve ambitious sales targets and KPIs across retail, online, and emerging channels. • Monitor performance, analyze trends, and make high-stakes decisions with imperfect information to adjust course and capitalize on opportunities. • Proactively assess and optimize commercial investments including Marketing Development Funds/CO-OP, conditional and unconditional rebates, merchandising, and administrative support. • CHANNEL & PARTNER MANAGEMENT • Build and maintain strategic relationships with key retail partners, major electronics retailers, department stores, specialty retailers, e-commerce platforms, distributors, and operator/carrier partners across APAC. • Negotiate and manage contracts, pricing structures, promotional calendars, and trading terms with partners across diverse regulatory and commercial environments. • Establish and scale fixture/display programs, visual merchandising, 3PL logistics, training programs, and in-store brand experiences tailored to each market. • TEAM & ORGANIZATIONAL LEADERSHIP • Build the APAC commercial team from the ground up: recruit, develop, and inspire a high-performing, culturally diverse team across multiple countries. • Foster a culture of excellence, accountability, and entrepreneurial thinking as the business scales. • Provide mentorship and career development to direct reports and extended teams, developing future leaders within the organization. • Lead hiring and succession planning for senior roles across the region. • FINANCIAL MANAGEMENT & OPERATIONS • Own the APAC retail budget: headcount, trade investment, Marketing Development Funds / co-op, and operational expenditure. • Provide accurate, timely forecasting and business reporting to senior leadership, with clear commercial narrative and a bias for action. • Partner with finance to ensure all commercial provisions — sales allowances, markdowns, rebates — are accurately tracked and reconciled. • Monitor competitive landscape, market dynamics, and consumer trends to continuously refine strategy and identify growth opportunities.
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