Sprout Social - Director, APAC Sales

• We are seeking a Director, APAC Sales, to lead our Enterprise and Commercial APAC sales teams and drive growth in this critical region of our business. This role requires a results-driven and customer-centric leader with a proven ability to build, scale, and inspire high-performing sales organizations. The ideal candidate will have a deep understanding of APAC markets, experience with SaaS sales, and a track record of fostering cross-functional collaboration to deliver exceptional business outcomes. • Strategic Leadership: Be the regional leader for our APAC market, responsible for contributing to and executing a localized GTM strategy while supporting Sprout’s Global Commercial & Enterprise strategy - helping design and implement our direct and indirect strategies within the region. • Strategic Leadership: • Team Building and Leadership: Recruit, mentor, and lead a diverse, high-performing APAC sales team while fostering a culture of accountability, inclusion, and excellence, and championing diversity, equity, and inclusion through inclusive practices, equitable environments, and the promotion of diverse perspectives across the region. • Team Building and Leadership • Revenue Growth: Drive revenue growth through effective pipeline management, team enablement, and optimization of sales processes. • Revenue Growth: • Customer-Centricity: Act as a champion for customers, ensuring their voices are central to sales strategies and fostering long-term relationships that drive retention and expansion. • Customer-Centricity • Cross-Functional Collaboration: Partner with business development, marketing, product, success, solutions engineering, and other internal teams to align on go-to-market strategies, product offerings, and customer experience. • Cross-Functional Collaboration • Data-Driven and Executive Representation: Leverage data and analytics to guide decision-making, assess team performance, and drive continuous improvement through turning insights into action across the APAC sales team • Data-Driven and Executive Representation • Innovation and Partnership: Stay ahead of industry trends and emerging best practices to position Sprout Social as a leader in the enterprise and commercial segments, while partnering with global leadership to shape and communicate APAC’s strategic direction and ensure regional priorities are reflected in the broader organizational vision. • Innovation and Partnership • Experience Sprout’s in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers • Make a plan with your leader to set initial priorities, align on expectations for your role, plant goalposts for your career, and learn about Sprout’s approach to global sales • Get to know your team (Managers and ICs) and work to understand each individual’s current challenges and areas of opportunity • Educate yourself on the current team structure, goals, and overall strengths/weaknesses • Begin researching both emerging and established markets for potential growth opportunities. Understand regional variations, trends, customer pain points, and competitive pressures • Establish rapport with the existing sales leadership, sales team, and other cross-functional teams (marketing, product, customer success) to understand team dynamics, current processes, and areas for improvement • Dive into current sales processes, performance metrics, and the existing pipeline. Analyze historical performance data and CRM reports to understand where opportunities for growth exist • Conduct a talent assessment of your team to understand coaching and development opportunities, as well as hiring needs across your organization • Begin coaching and mentoring leadership to help them improve, both professionally and personally • Start executing on pipeline management strategies to ensure the team effectively manages their sales funnels, qualifies leads, and closes deals. Identify key performance indicators (KPIs) for team success and individual accountability. • Partner with the marketing and product teams to ensure alignment on GTM strategies and collaborate to build sales enablement tools, training materials, and product positioning • Start building relationships with key customers and internal teams. Establish a framework for integrating customer feedback into sales processes • Support ongoing initiatives, planning efforts, and ensure your organization is delivering against its expectations • Owning the APAC sales strategy and leading your team through sustained growth, ensuring that regional strategies align with the overarching corporate goals • Continue to build and lead a diverse, high-performing team that fosters a culture of accountability and excellence • Champion a customer-first approach that drives both retention and expansion. Ensure customer feedback is continuously integrated into both sales strategies and product development • Stay ahead of industry trends to position Sprout Social as a leader in the commercial segment • Actively seek and respond to feedback from peers, customers, and leadership—both solicited and unsolicited—to continuously improve processes and outcomes • Bring fresh ideas and innovative solutions to the table, using your unique skills and perspective to drive positive change and make an impact in ways we haven't yet imagined • Of course, what is outlined above is the ideal timeline, but things may shift based on business needs, and other projects and tasks could be added at the discretion of your manager.