GoToGroup - CRM Executive

• Set up and launch push notification, email, and other in-app campaigns for rider and driver audiences • Build and maintain audience segments, triggers, and lifecycle journeys for acquisition, retention, and resurrection • Facilitate targeting logic, comms copies and send schedules with the marketing team • Run A/B and multivariate tests on messaging, timing and audiences • Monitor daily campaign performance, analyse results, and flag issues quickly • Produce regular performance reports and deep-dive into what works and what doesn’t • Work with the Mercury CRM platform team on tooling improvements and feedback • Use queries and BI tools to build dashboards and validate campaign measurement • 2–3 years of experience in CRM or lifecycle marketing, ideally in a consumer app, marketplace, or on-demand business • Hands-on experience with a CRM or engagement platform (e.g. Braze, CleverTap, MoEngage, or an in-house tool) • Strong analytical skills, with proficiency in Excel/Google Sheets and basic SQL • Experience with A/B testing and interpreting results with statistical rigour • Strong written communication, able to explain data clearly to non-analytical stakeholders • Detail-oriented, comfortable managing many live campaigns at once • Curious and hypothesis-driven, with a habit of testing rather than assuming • Collaborative, comfortable pushing for changes with engineering and platform teams