Legend - CRM Lifecycle Specialist - 12-Month-FTC
Requirements
• Proven CRM or lifecycle marketing experience within the iGaming industry or digital entertainment sector. You have a strong understanding of Sportsbook and Casino products. • The ability to design and optimise automated player journeys for onboarding, retention, churn prevention, and VIP/loyalty progression. • Hands-on experience building campaigns and customer journeys using platforms such as Optimove, Iterable, Xtremepush, Smartico or similar CRM technologies. • Strong analytical skills with the ability to interpret campaign data, identify opportunities and optimise performance through testing and experimentation. Comfortable working with KPIs like open rates, click-through rates, opt-outs, and clickouts. • Ensure all promotional communications strictly adhere to local gambling regulations (such as UKGC guidelines) and responsible gaming protocols. • Proven experience in leveraging customer data and AI models to target specific player segments with relevant games, offers, and bonuses. • A collaborative approach, with confidence working alongside Product, Marketing, Data and Compliance teams to deliver shared objectives. • Curiosity, commercial thinking and a continuous improvement mindset, with an interest in using AI to simplify workflows and accelerate delivery. • ## The Interview Process: • 1st: Initial Chat with Talent Partner (30 minutes via Teams) • 2nd: Interview with our General Manager (Marketing) and CRM Lead (60 minutes via Teams) • 3rd: Take-home case study. • 4th: Final interview with senior stakeholders (60 minutes via Teams)
Benefits
• Super smart colleagues to work alongside and learn from. • Engaging development opportunities at all levels. • Tailored flexibility for your work-life balance. • Annual discretionary bonus to reward your efforts. • Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance. • Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead! • Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
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