Financial Times - Marketing Manager, FT Academy
Requirements
• Manage website content, ensuring it remains accurate, engaging and up to date. • Write and edit clear, persuasive marketing copy across email, web, social media and promotional materials. • Work with Brand & Design colleagues to develop creative assets that support campaign objectives. • Ensure messaging consistently reflects the FT Academy proposition and the wider FT brand. • Partner management • Build strong working relationships with marketing teams across the FT, including FT Live, FT Commercial and the Reader Revenue Group. • Manage relationships with external agencies and marketing partners where appropriate. • Support wider FT Academy marketing initiatives and contribute to the continuous improvement of marketing activity. • Strong experience planning and delivering integrated, multi-channel marketing campaigns. • Experience using a marketing automation platform such as Bloomreach or a comparable system. • A good understanding of CRM systems, customer segmentation and marketing data. • Experience managing marketing compliance requirements, including GDPR and consent management. • Strong analytical skills, with the ability to interpret data and translate insights into practical action. • Excellent copywriting, editing and communication skills. • Strong project management, organisation and prioritisation skills. • A commercially focused approach and experience delivering measurable marketing outcomes. • Confidence working collaboratively across multiple teams and stakeholder groups. • Curiosity about emerging marketing technologies and AI, with a willingness to test new ways of working. • Around five years’ experience (or equivalent) in a marketing role. • Experience supporting commercial teams to achieve lead-generation, enrolment or revenue objectives. • Desirable • Experience in B2B marketing. • Experience within professional education, executive education, learning or events. • Experience marketing high-value programmes or services with longer customer consideration journeys. • Familiarity with Bloomreach. • Experience supporting programme or product launches.
Responsibilities
• Marketing campaigns • Develop and deliver integrated marketing campaigns across the FT Academy portfolio, including flagship programmes such as the NED Diploma. • Deliver multi-channel campaigns across email, paid media, social media and internal FT channels. • Support programme launches and commercial initiatives that drive customer acquisition, engagement, enrolment and retention. • Partner with Commercial and Operations colleagues to align marketing activity with revenue and enrolment objectives. • Manage campaign timelines, budgets and project plans to ensure activity is delivered effectively and on schedule. • Marketing operations • Lead the execution of marketing campaigns within Bloomreach, including audience segmentation, campaign builds and automated customer journeys. • Maintain high campaign standards through robust testing, quality assurance and continuous process improvement. • Maintain marketing databases and ensure customer data is accurate, compliant and fit for purpose. • Act as the marketing team’s lead for GDPR, consent management and marketing compliance. • Develop and maintain marketing processes, documentation and best-practice guidance. • Find opportunities to improve marketing effectiveness and efficiency through automation and AI. • Data, reporting and optimisation • Monitor campaign performance against agreed benchmarks and commercial objectives. • Produce regular reports and dashboards to support marketing and commercial decision-making. • Analyse customer behaviour and campaign performance to identify optimisation opportunities. • Support customer segmentation and database growth strategies using audience insight and data. • Recommend and implement testing initiatives that continually improve marketing effectiveness.
Benefits
• Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. • We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible. • Accessibility • We are a Disability Confident employer and Valuable 500 signatory. • Please let us know if you require any reasonable adjustments or personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [email protected] and a member of our team will be happy to help. • Further Information • At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. • Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. • Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact [email protected]. • Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT. • Interested in the FT but don’t see the right role yet? • to receive exclusive updates, featured jobs, and insights into working at the FT.
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