Carwow - Business Director – Moshi (Carwow Creative Agency)

London+ Equity1w ago

In Office Director EMEA Automotive Art Director Content Creation Revenue Growth Reporting Outreach Team Leadership Business Development

Requirements

• Significant experience in a senior commercial or client leadership role within a creative/media/agency environment • Proven track record of driving revenue growth and managing senior client relationships • Strong understanding of: • Brand and performance marketing • Content and creative production • Automotive / OEM marketing (preferred) • Experience building pipelines, leading pitches and converting strategic partnerships • Strong commercial acumen with ability to balance creativity and profitability • Experience working across multiple markets and cross-functional teams • PERSONAL ATTRIBUTES • Commercially driven and outcome-focused • Credible at senior OEM stakeholder level • Strategic thinker with hands-on execution capability • Strong communicator and storyteller • Able to operate in a fast-paced, scaling environment • High ownership mentality with a bias for action

Responsibilities

• 1. COMMERCIAL OWNERSHIP & REVENUE GROWTH • Own Moshi’s revenue performance and growth trajectory across all markets • Identify and unlock new revenue opportunities across: • Creative campaigns • Always-on content • Product launches • Strategic content partnerships • Partner with Carwow commercial leadership to embed Moshi into OEM deals and co-funded activity • Drive revenue diversification beyond one-off projects into longer-term, higher-margin partnerships • Build clear commercial frameworks (pricing, packaging, margin discipline) • 2. OEM CLIENT LEADERSHIP • Own senior relationships with OEM marketing stakeholders across key accounts • Position Moshi as a strategic creative partner, not a production vendor • Brief development • Creative solutioning • Proposal creation • Pitch presentations • Translate OEM business objectives into effective creative and content strategies • Ensure high levels of client satisfaction, retention and upsell • 3. PIPELINE DEVELOPMENT & BUSINESS DEVELOPMENT • Build and manage a robust Moshi pipeline across all markets • Work closely with Carwow commercial teams (UK, Germany, Spain) to: • Identify opportunities within existing OEM partnerships • Introduce Moshi into early-stage commercial conversations • Lead proactive outreach and proposal development • One-off campaigns → repeat engagements • Repeat engagements → strategic retainers / partnerships • 4. OPERATIONAL STRUCTURE & DELIVERY OVERSIGHT • Establish scalable delivery processes to support Moshi growth • Resource planning and utilisation • Project workflow and timelines • Cross-market coordination • Work closely with creative and production teams to: • Ensure high-quality output • Maintain delivery efficiency • Protect margins • Introduce clear reporting on project performance (delivery, profitability, client outcomes) • 5. TEAM LEADERSHIP & CAPABILITY BUILDING • Lead and develop Moshi’s client services and delivery teams • Define a clear operating structure aligned to growth ambitions • Build capability across: • Client servicing • Commercial thinking • Creative strategy • Foster a high-performance culture focused on: • Accountability • Commercial outcomes • KEY SUCCESS METRICS • Moshi revenue growth (YoY and vs target) • Contribution to overall Carwow OEM revenue • Pipeline value and conversion rates • Client retention and expansion (share of wallet) • Project profitability and margin improvement • Delivery performance (on time, on budget, quality)

Benefits

• 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more! • Employee-friendly share options • Pension scheme via Royal London - up to 5% company contribution • Vitality private healthcare insurance • Monthly coaching sessions with Spill - our mental wellbeing partner • Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies • Bubble childcare support and discounted nanny fees for little ones • 'Work from abroad for a month' annual scheme • Generous learning and development budget • £500/€550 home office budget • Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.