Dutchie - Brands Analyst
Requirements
• 3-5+ years of experience in digital advertising analytics, media analytics, ad operations, or a related data-driven role • Proficiency in SQL with hands-on experience querying large datasets (Snowflake strongly preferred) • Strong data storytelling ability—you can turn a table of numbers into a narrative that drives action • Comfort in client-facing settings: you can present findings clearly and handle questions with confidence • Experience working cross-functionally with sales, operations, and product teams • Strong organizational skills with the ability to manage multiple deliverables across clients and deadlines • Use snowflake or Hex to maintain, update and create ad reporting for client reviews • Be familiar with the following schemas: • Ad platform Data • Understand how all of the following relate to each other in order to build: • Market Share Reports • Market Impact Reports • Ad Metric Reporting • Ad Incrementality Reporting • Retailer Level Reporting • Be familiar enough with the data to quickly and accurately pull insights (ad projections, store lists, state rollups etc.) for sales and product teams • Understand ads, snowflake and the data to write queries to test impact of campaign optimizations • Work with Product team to rewrite incrementality report with A-B testing using ad server and user level data • It’s a Bonus if You… • Experience with data visualization tools such as Hex, Looker, or similar BI platforms • Background in media, digital advertising (retail media, programmatic, display, or sponsored product ads) • Familiarity with ad performance metrics including ROAS, CTR, incrementality, share of voice, and conversion rate • Experience with presentation tools (PowerPoint, Google Slides) for building polished client-ready decks • Exposure to cannabis, CPG, or retail media industries is a plus • You’ll Get… • You’ll Get… • We are targeting a starting salary of $107,000 - $178,000 based on the intended level for this role. • In addition to cash compensation, our total rewards package includes: • Full medical benefits including dental and vision plans to ensure you always have the best care. • Equity packages in the form of stock options to all employees. • Technology (hardware, software, reading materials, etc..) allowance • Flexible vacation and sick days
Responsibilities
• New Business Support • Develop data-driven prospect briefs identifying high-potential brand targets based on market share, category penetration, and competitive positioning • Build budget recommendations and media plans grounded in historical performance benchmarks and retailer-level data • Create compelling pitch materials, including performance projections and ROI scenarios, to support the sales team in new business presentations • Existing Business – Monthly & Quarterly Reporting • Own the end-to-end production of monthly performance narratives for brand clients, translating raw ad data into clear, strategic stories for client review meetings • Conduct quarterly deep-dive analyses evaluating campaign health, incrementality, share of voice, and consumer behavior trends • Frame insights around business outcomes—connecting ad spend to ROAS, new buyer acquisition, market dollar share, and conversion rate improvements • Dashboard & Visualization • Design and maintain client-facing dashboards and internal reporting tools using visualization platforms such as Hex or Looker • Develop reusable templates and automated workflows to streamline monthly and quarterly reporting cycles • Ensure data accuracy and consistency across all deliverables through rigorous QA processes • Strategic Partnership • Serve as the analytical voice in client meetings, confidently presenting findings and fielding data questions from brand stakeholders • Provide strategic recommendations for new campaign launches, budget reallocations, and placement optimizations based on performance data • Quantify the cost of inaction—translate ad spend pauses or reductions into measurable performance impact to reinforce the value of sustained investment • Cross-Functional Collaboration & Product Testing • Work closely with Sales, Ad Operations, and Product teams to align on priorities, surface data needs, and communicate insights across the organization • Participate in product testing for new ad placements, targeting features, and platform capabilities, providing structured feedback grounded in performance data • Support ad hoc analytical requests from the sales team with quick, accurate turnarounds
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